This internet era has gifted us new sources of marketing with added advantages. The online business community is entirely dependent on the internet for its business and sales. Freelance digital marketers face a lot of competition in the field of digital marketing. To get past this cut-throat competition and to make a name for yourself, you need to have a properly formulated strategy as a freelance digital marketer.
Are you looking for a career in digital marketing?
Do you wish to be your own boss?
Are you tired of rigorous corporate schedules?
It is time to switch to freelancing and earn while working on multiple projects simultaneously in synchronization of your likes.
You might find a lot of content on how to start freelancing as a digital marketer. But, in this post, we will be looking forward to the process that comes next, after you decide to take up freelancing.
So let’s have a look at the challenges that you will have to face while practicing freelancing as a digital marketer.
Major Challenges Faced By Freelance Digital Marketers:
1. Understand The Difference
It is important to understand that freelancing becomes your business when you become a freelance digital marketer.
Although you will look for work outside and bring in customers, you would still have to work along for your image and build up a reputation to adhere to.
Your customers would be businesses in need of your services and you should display yourself as trustworthy and capable enough of serving them valuable work.
2. Money Factor
Pay is inversely proportional to the number of people available to do the work. Similarly, online digital marketing has variable money.
It is not necessary that the company you land in has huge budget. Hence, it becomes a challenge in digital marketing to extract funds.
As an individual or a small digital marketing agency, you need to distinguish and cut out unnecessary expenses.
Due to wide competition, you might make lesser amounts in the beginning but if you maintain a proper image and give beneficial results you may reach prominent positions and may even make it to the list of top priorities for business owners.
3. Lead Generation
Unless and until your work is fruitful, it’s useless. One of the challenges of digital marketing is finding potential customers.
It is also considered as an added advantage if you use comparatively cost-effective measures.
Exly simplifies the process of lead generation with its excellent tools.
The client relationship is another aspect of online digital marketing. You should formulate proper communication channels to interact with your customers. This practice in certain cases also brings in potential customers.
As a freelance digital marketer, you need to keep looking for potential customers to keep the money flow in balance. Proper channeling and sending out emails will help you in communication. You can also get reviews and referrals from the customers you served.
4. Content Marketing
For a digital marketer, it is important to believe in the power of content marketing. This method might seem extravagant nonetheless it really is beneficial.
According to a report from the demand metric, content marketing is 62% less expensive than any other form of marketing. It is also an effective way of digital marketing as it focuses on providing value to the customers, which in turn builds up trust.
You can practice this skill on your website as a digital marketer and also on the freelance work you do for other businesses.
5. Big Players
The Internet is a vast close-knit family with a lot of people doing the same things and providing equivalent services. To surpass this, you need to think out of the box and be a little different from the rest.
You have to find a selling point for yourself and make a name and reputation out of it. Your website as a digital marketer should outplay face value.
You should have a highly professional outlook, approach, and customer satisfaction should be your top priority.
6. The Laws
Be aware of all your surroundings and save yourself and your digital marketing agency from any kind of legal trouble in the coming future. Be wary of all the rules and regulations of both the internet community and marketing.
Have a transparent landing page that lets you tell every visitor about your cookies and sharing policies. It is crucial to keep this in mind when working for other businesses as well.
It is also advised to look for laws in different geographical regions because your online business might be subjective to the audience outside your geography and it certainly should not be in sync with the prohibited actions in that particular area.
7. Multichanneling
Prioritize the channels for good reach. Your results display your qualities and abilities as a professional. One of the opportunities of digital marketing is that it gives you numerous platforms to advertise yourself and your client.
Social media is an asset. A report from Omnichannel said that the sales moved up to 287% from multichannel digital marketing. You can incorporate a lot of different marketing platforms to advertise your freelance digital marketing services. You can make good Instagram pages and Facebook ads.
Even organic marketing can help you to build traffic for your freelance business.
8. Modern technicalities
Staying relevant to the modern world is important in the era of the internet. Emerging trends weaken by the end of the week. So, you need to stay updated and keep on changing your methods to advertise both for your customers and your freelancing.
Google my business, google algorithms, and other analytical tools would be helpful.
Right tools should be selected and incorporated after every change needed.
9. Accessibility
Optimizable websites do a lot better than old and outdated ones.
Your website should be properly accessible with all sorts of devices including mouse and keyboards.
Exly has a built-in feature of accessible and easy optimization for your mobile website as well.
How can Exly help you to advance your career as a freelance digital marketer?
Exly’s is exclusively built and designed for digital marketers who are looking for better places to manage their freelance business so that they can focus on providing quality content and services to grow and gather customers.
Exly lets you sell your business online pretty effectively. So, even if you are a freelance digital marketer you could use the platform to assimilate all your potential and sell it to your customers.
Here is a list of things Exly does for you:
1. Exly will help you to build proper communication channels between you as a freelance digital marketer and your customers. It lets you-
- Raise invoices
- Send reminders
- Set meetings
- Organize webinars, live one-to-one sessions, etc.
- Options to send personal messages over WhatsApp
- Automated emails
The positive point is that you do not have to do this on your own and spend your precious time. All the above mentioned would be looked after well by a special team from Exly.
2. Exly uses advanced tools that will help you capture potential leads. It would help you to convert them into customers without you putting in a lot of effort.
At Exly, you get a personalized dashboard serving the most useful purpose of thoroughly maintaining your freelance work. It helps you in making better decisions for your growth and even suggests measures to achieve it.
3. Payment Gateways
We offer numerous payment options both national and international so that you don’t have to suffer between changing currency from your international payments. You can raise invoices and make requests along with sending bills. It helps you securely collect all your payments and even keep track of you to look at.
You can avail Exly’s exclusive growth feature options. You can also display your divided packages of the freelance service you provide by bifurcating them into small bundles of work each with price tags.
4. The Most Exciting Feature
The most exciting service that Exly offers is that of quality support. When in confusion you can also look up to Exly’s expert advice and assistance that will help you to land more and more business as a freelancer.
You can even create your own freelance digital marketing course or organize classes and sell them alongside freelance work. This builds you different channels of income generation and possible opportunities ahead.
Add comment