From setting fashion trends to redefining wellness routines and travel goals, India’s lifestyle influencers are at the forefront of shaping how we live, dress, and explore. The influencer marketing industry in India was valued at Rs 5,500 crore in 2024, a 20% jump from the previous year, and is projected to grow at a 25% CAGR, reaching over ₹10,700 crore by 2027.
With their unique flair, creative storytelling, and deep connection to their audiences, these influencers bring inspiration to our feeds daily.
Whether you’re hunting for style hacks, home decor ideas, fitness motivation, or just a daily dose of positivity, these top lifestyle influencers in India are the ones to watch. Let’s dive into the personalities making waves across the country and beyond.
Who Are Lifestyle Influencers?
Lifestyle influencers are content creators who build strong connections with large audiences by sharing personal experiences and everyday choices. Their influence spans across fashion, travel, food, fitness, home décor, beauty, and more—essentially, anything that adds value to how people live.
These creators don’t just post content; they craft a narrative around their lives. Their feeds blend compelling storytelling, high-quality visuals, and short-form videos that reflect authenticity and inspiration. Whether it’s a morning skincare routine, a weekend getaway, or a new fashion trend, their content is relatable and aspirational at the same time.
By consistently engaging their followers with ideas, products, and insights, lifestyle influencers help shape cultural conversations, brand perceptions, and even shopping habits.
Now that you know what makes lifestyle influencers stand out, let’s dive into some of the top names in India who are shaping the scene in 2025.
Also Read: How To Become An Influencer?
The Top 10 Lifestyle Influencers in India (2025)
From fashion entrepreneurs to grooming gurus, these lifestyle influencers are setting trends, shaping conversations, and inspiring millions across India. Here’s a deeper look into the top lifestyle influencers you should be following in 2025:
1. Kritika Khurana (That Boho Girl)
| Platforms | Followers |
| 1.8 million | |
| YouTube | 859K |
| 217K |
Known for her bohemian-chic aesthetic, Kritika curates content that fuses fashion, travel, and self-care. Her transition from fashion blogging to brand building reflects her evolution into a well-rounded digital entrepreneur. Kritika frequently collaborates with major brands like L’Oréal and H&M, and her #BohoDiaries series offers honest glimpses into her personal life, resonating especially with Gen Z and millennials.
Key Takeaway:
Kritika proves that authenticity, paired with a consistent visual identity, builds a lasting online presence.
2. Aashna Shroff
| Platforms | Followers |
| 1 million | |
| YouTube | 192K |
| X | 7,360 |
Aashna started out with a blog called “The Snob Journal” and evolved into one of India’s most influential beauty and fashion creators. Known for her elegant and minimal style, she’s also a vocal advocate for skin positivity. In 2024, she launched her own skincare line, tapping into the D2C space with great success.
Key Takeaway:
Aashna exemplifies how creators can diversify their brand through product launches that align with their niche.
3. Komal Pandey
| Platforms | Followers |
| 1.9 million | |
| YouTube | 1.35 million |
| X | 1,658 |
Komal is known for her bold, experimental fashion videos that break traditional Indian style norms. Her “365 Looks Challenge” series showcases her creative styling skills and continues to go viral for its cinematic production quality. She often addresses body image and mental health, adding depth to her otherwise fashion-heavy content.
Key Takeaway:
Komal’s success shows that pushing creative boundaries and speaking on personal issues can coexist in fashion content.
4. Masoom Mehta
| Platforms | Followers |
| 1.3 million | |
| 52,990 | |
| X | 14.9K |
| 255K |
Masoom is a global fashion voice, regularly seen at fashion weeks in Milan and Paris. She blends high fashion with empowering narratives around women entrepreneurship. She also launched #SupportIndianDesigners, a viral campaign that promotes homegrown talent globally.
Key Takeaway:
Masoom’s work demonstrates how influencers can elevate social causes while maintaining a high-fashion identity.
5. Karron Dhinggra
| Platforms | Followers |
| 2.2 million |
Karron blends men’s fashion with real-life stories from his journey as a former corporate lawyer. His platform, The Formal Edit, caters to aspirational men looking for style, grooming, and career tips. His styling videos, “5 Ways to Wear,” are both educational and stylish, making fashion approachable for Indian men.
Key Takeaway:
Karron proves that niching down, men’s formal fashion, can still garner mass appeal when paired with personal storytelling.
Also Read: Influencer vs Content Creator: Discovering Your True Calling in the Online World
6. Santoshi Shetty
| Platforms | Followers |
| 708K | |
| X | 3,411 |
Santoshi fuses fashion and architecture in her content, creating an aesthetic that’s as intellectually stimulating as it is visually appealing. She often shares wellness content under her initiative The Soul Project, which focuses on mental and spiritual growth. Her lifestyle brand reflects a balance between fashion, fitness, and self-expression.
Key Takeaway:
Santoshi shows that blending different disciplines, like design and mindfulness, can set your content apart.
7. Juhi Godambe
| Platforms | Followers |
| 545K | |
| 2,518 | |
| X | 596 |
| YouTube | 57.3K |
| 28K |
Juhi is the founder of Arabellaa, a contemporary fashion label that draws from her global travel experiences. Her feed is a curated mix of high-street fashion, lifestyle vlogs, and entrepreneurial insights. Juhi often documents her behind-the-scenes processes, making her content valuable for aspiring fashion entrepreneurs.
Key Takeaway:
Juhi’s transparent approach to brand building helps her audience connect on both aspirational and practical levels.
8. Siddharth Batra
| Platforms | Followers |
| 260K | |
| YouTube | 226K |
| X | 126 |
Siddharth is redefining men’s grooming with a gender-fluid, inclusive perspective. His videos often challenge toxic masculinity through styling experiments and makeup tutorials. In 2025, he launched a grooming series called Boys Wear Blush, which sparked meaningful discussions across social media.
Key Takeaway:
Siddharth highlights how content creators can advocate for social change while building strong personal brands.
9. Aakriti Rana
| Platforms | Followers |
| 1 million | |
| YouTube | 197K |
| 100K |
With a stronghold in fashion and travel, Aakriti is known for her vibrant, positive content. She’s an advocate of sustainable fashion and has collaborated with brands like FabIndia and Tencel India to promote conscious living. Her “Monday Motivation” reels mix fashion tips with self-improvement advice, making her relatable and inspiring.
Key Takeaway:
Aakriti’s blend of sustainability and lifestyle makes her a strong role model for conscious content creation.
10. Barkha Singh
| Platforms | Followers |
| 2.7 million | |
| YouTube | 476K |
| 905K | |
| X | 12.9K |
Initially recognized for her acting roles, Barkha’s content now bridges the entertainment and fashion industries. Her “Day in My Life” vlogs, behind-the-scenes acting reels, and brand hauls give followers a 360-degree view of life as a modern creator-actor. She frequently collaborates with OTT platforms and fashion giants like Myntra.
Key Takeaway:
Barkha’s multifaceted career shows that you can successfully straddle multiple industries while growing your digital influence.
Turn Influence into Income and Build Your Lifestyle Brand with Exly!
Inspired by India’s top lifestyle influencers and ready to start your own journey? Whether you’re curating fashion looks, sharing self-care routines, or documenting your travel diaries, Exly empowers you to transform your content into a thriving business.
Here’s how Exly helps lifestyle creators like you grow:
- Launch paid style guides, wellness courses, or virtual styling session
- Sell digital products like lookbooks, presets, or home decor templates
- Host exclusive events, AMAs, or live webinars for your followers
- Build a stunning personal website, no tech skills required
- Automate bookings, payments, and communications on WhatsApp and email
- Track performance with built-in analytics and CRM tools
- Run affiliate and referral programs to scale your reach
Thousands of India’s most creative minds are growing their lifestyle brands with Exly. Start your own today, Exly is your all-in-one creator platform.
Conclusion
Lifestyle influencers in India have redefined how we engage with fashion, travel, wellness, beauty, and everyday living. Through their authentic storytelling, stunning visuals, and relatable experiences, they inspire millions to explore new trends, adopt healthier habits, and express themselves more freely.
As the digital world continues to evolve, these top lifestyle influencers will undoubtedly remain at the forefront, shaping trends and inspiring the next generation. If you’re ready to follow in their footsteps, you need more than just creativity. You need the right tools to build, launch, and grow your brand. That’s where Exly comes in.
Exly is the ultimate all-in-one platform trusted by India’s top creators. You can build a stunning website, sell courses and digital products, host paid workshops or 1:1 sessions, grow your audience, and manage your business – all without a tech team.
Start your influencer journey with Exly and turn your passion into a powerful personal brand!
