Are your videos courses not reaching the right audience? Are you stuck with the logistics of marketing and can’t focus on what you want to? Or are your efforts not paying off as much as they should? Are you finding it difficult to sell your video courses online?
The global e-learning business will be worth $325 billion in 2025, according to certain reports. This e-learning sector is not necessarily just the academic curriculum of children or students, but also various life skills for individuals of all age groups. So we know for sure that there is an audience out there so who wants to learn what you have.
We all agree, starting out your online teaching journey is not easy. An instructor/teacher has to become comfortable with recording lectures using a laptop, presenting screens, making their course, collecting payments, scheduling live classes and so much more. This triggers a question:
“Which platform is more suited to sell your video courses online?”
In that case, let’s find out what are the most basic steps in selling your video course online and which platform suits you the best.
8 Basic Steps to Sell Your Video Courses Online
1. Launch your course on Exly
Many diverse things can be done with Exly. You can make a website and also sell your course online without any need for coding. There is also an in-built Analytics system that helps you track your payments, sales, views, etc. Talking about payments, you can also take payments safely through the same platform.
Apart from these, there is something that is the most important to a creator – ownership of your content. Apart from other platforms, Exly lets you have complete ownership over the content you create.
2. Share a Sample
Sharing samples is extremely essential while selling your course online. Samples like videos, text documents and other resources give the feel of the course to the buyer. This helps you in getting the trust of your potential student.
3. Share short videos as ads
If you think that you need to make extra content for your advertisements then you are wrong. All you need to do is make a collab of your existing content and share sample videos ranging from about one to two minutes and your ad is done.
4. Do Social media Marketing
Social media marketing is the game-changer. Nowadays you can show your ads on social media with very minimal investment. Sometimes you don’t even need to invest money for displaying your content and hitting your target audience, it can be done for free by using the right hashtags and being consistent on social media.
5. Give certificates at the end
Everybody loves candies after the successful completion of a task. And talking about a student’s mentality, even though these certificates are merely an indication of how I watched a few videos, it does motivate me to complete the course.
Certificates also add to the resume and students lookout for such things while doing their online skill-building courses.
6. Display Main Headings in Summary
Display your main headings and subheadings to give an overview of the course. This will help anxious buyers to understand the scope of the course better. Your potential students will also come to know about what you are offering and why the price is justified.
Giving out headlines and subheadings of your main content helps you to sell your video courses online better without giving your quality content out.
7. Display reviews
Share the positive and negative feedback that you receive from your students. These reviews go a long way in gaining the trust of potential buyers. Both the positive and negative reviews show the audience that the course is authentic and not spam. It is also helpful to display the number of your students who have taken the course.
Working on the feedback, you should improve on the tangible things that can help the students ahead. It could be as small as correcting grammatical errors, re-recording certain videos, updating certain facts and figures etc. Exly is a tool that is trusted by many successful creators and it is time that you explore and sell your course online using Exly.
8. Update your course
Many things change with time. And the information which was once relevant can no longer be in today’s time. For example, the changing laws, new discoveries, sudden pandemics etc can contribute to a change in what people consider ‘normal’. Therefore, it is important to validate your facts from time to time.
Similarly, the trends of the world of the internet change from time to time. Hence, having yearly updates and keeping the course life can help a lot with the sales. It can also give the feeling to the student that the course is a one-time investment for a lifetime.
Let’s compare the pricing of other platforms?
- Udemy is a widely used international platform which enables the instructor to sell courses globally. But there’s a catch here. According to the revenue share mentioned on their website, the instructor gets only 37% of the share when someone buys their courses through their website. This share would only increase if the student specifically uses the instructor’s coupon or referral code.
- Teachable has a similar structure as Udemy where its courses are listed and timely discounts are given. But the pricing of Teachable is different. It has four plans – one free and three paid. In the Free plan, the user needs to pay up to 10% per transaction to Teachable, and hence the profit margin again goes down.
- Thinkific is again similar to Teachable with options for four plans. Its pricing goes as high as $399/ month. These also limit the access of certain features and the number of courses that one instructor can launch on their platform.
- Pathwright is also an online courses platform that comes with three plans. This means that with the Starter Plan, you’ll pay $99 per month and be able to teach 1000 members only. This student limit makes it harder for you to grow with limited investments.
- LearnDash is a good website for people who are well-versed with technology and the internet. And similar to Thinkific, the pricing is on the higher side with the highest price being $369 normally. Though all the three plans they are offering are paid, they come with a 15-day money-back guarantee.
- Talking about the pricing, Graphy has four plans which are all paid. It starts with Rs 3,207/- and goes up till Rs 18,332/- monthly. The major difference between its plans is the student limit. With the most basic plan, you can have only 10,000 students while the most expensive plan on the platform lets you have unlimited students.
- As the websites keep updating their pricing, please visit their websites for the latest ones and then decide which website is best for you to sell your video courses online.
To Conclude
Exly is a sweet and simple website builder among other online teaching platforms which also helps you build online courses and schedule live one on one sessions with your students as well as get paid for the same. All you need to do is enter your bank details and Viola! Domestic and international payments are set.
If you are starting out to sell your video courses, we recommend you try out Exly for a free start with zero investment. Just a few clicks and you’re good to go. Start your online teaching journey with Exly now!
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