Are you trying to build an emailing list online? Is it not reaching the right audience, yet? Are you sure your efforts are in the right direction? Are you missing out on these free and effective tools? Maybe yes. Let’s get right on to get to know about how you can grow your email list with social media.
First things first, have your social media accounts in place. And understand that social media not only includes Facebook, Instagram, and Twitter but every platform where people look for answers or spend their time online. And people often spend their time on online platforms and applications like Youtube, Quora, Pinterest, TikTok (especially in the US), Reddit, Discord, etc.
It’s completely fine if you haven’t used these platforms but please know that you can do free marketing of your products on them. For example, on Quora, you can answer relevant questions related to your products and direct those readers towards your website, etc. But be aware of hard-selling an idea. Similarly, Youtube can also have interesting tips, tricks, hacks, and behind-the-scenes videos for your viewers. Therefore there are many types of social media accounts you can have. And this is how you can grow your email list with social media –
7 Effective Ways To Grow Your Email List With Social Media
1. Have freebies in your bio
This is a very effective and probably the simplest method to grow your email list through social media. Just add some free and downloaded resources which will be interesting for your readers to your social media bio. This makes sure that the person who is going through your profile for the first time will go through the freebies too. After they click on the link, make sure you send the freebie to their email and not give them directly.
Let’s be real, we all love freebies. And many people don’t mind signing up for free stuff. So do keep in mind that your recipes or tips and tricks, samples, or whatever that is that you are offering for free is interesting enough for your readers.
2. Host free webinars that need a registration
Free webinars are a go-to for any user. Even though they may not be as impactful as a professional paid webinar or online course, they still manage to get a good amount of attention from the audience. Therefore, try to host a free webinar on a convenient day, say Saturday, at a good time say evening post office/college.
Make sure your webinar is on a current topic related to your products and services. Like suppose you have an online course in marketing, host an online webinar on “Must-Know Tips For Marketing Professionals from Industry Experts”. Notice the usage of strong and dominating keywords in the tile of the webinar. Anyone would want to sign up for something like that.
A side note offers a certificate if you can. Even though the certificate may just indicate that the person has attended the webinar, you’ll get more audience just because they have something that can be added to their resume. So this way, you get more people signing up for your email list and also get the relevant audience to show your products and services to.
3. Post about the discounts and offers sent in emails
On your social media accounts, post content about discounts and offers. And add the link to the discount in the bio. Then, you can ask them to sign up to get the discount code in their email. This way, you know that your followers are turning into potential buyers for your business.
4. Run sign-up ads on social media
Along with normal ads on social media, run signup ads. Or add a call-to-action button (CTA) to your normal ads. Basically, ask your viewers to take charge of something or perform an activity like starting their free account or taking a demo/trial or ordering a sample home, etc. These things add value to your ads as they become more valuable to your customers and they do not simply see them as mere advertisements which are often ignored.
5. Hold a contest
On your social media accounts, you can hold contests for giveaways. Basically, you’re giving away free samples to people or a one-month subscription free or something to a few lucky winners. And in the process of selection, you can have conditions like tagging a few friends, following accounts, signing up, etc.
Make sure you run your ads for this contest so that it reaches the right people. And these ads again have to run on social media like Facebook, Instagram, and Youtube.
6. Add CTA buttons on social media pages
On your social media profile, add Call-To-Action buttons. These buttons can be for things like viewing your website, calling you up, booking a demo, emailing you, etc. They can also include Google Forms which collect responses from people about their inquiries about products and services. This is also a method of growing your email list.
7. Share the Newsletter previews on social media
The Newsletter that you would share with your email list is special and exclusive for them. That’s fine. But you can always share a few previews, samples, and what’s in the newsletter posts on social media which can gain you a more interested audience for your email newsletter.
To Conclude
Now, why am I asking you to use social media? Think about it, where is your audience most of the time? Are they surfing on the web? Possibly for a few minutes. But have you looked at the time people spend on WhatsApp, Facebook and Instagram? That amount of time is in hours and not just minutes. And in these hours every day, they consume a lot of variety of content. Therefore, the chances of them coming across your social media page is more than coming across your website. And hence, social media marketing is extremely crucial.
But this doesn’t mean you need to ignore your website. In fact, you must use better tools in order to keep up with the Search Engine.
Exly is a sweet and simple website builder among other website builders which also helps you build online courses and schedule live one on one sessions with your clients as well as get paid for the same. All you need to do is enter your bank details and Viola! Domestic and international payments are set.
Apart from this, you don’t need to become a digital marketer or a coder to create and grow your online website. The logistics, sales, marketing, and website building are taken care of with the help of smart in-built tools like Analytics, etc.
In addition, Exly lets you:
- Send drip email campaigns
- Create customized website builders
- Make use of Multiple Templates
- Access to a curated guide to publishing and promoting your listings
Digital Marketing acts as a boon for people with work-from-home businesses as you may not even need to have an office to operate your small business and still grow. A small business needs digital marketing and we hope you don’t shy away from the amazing opportunities that would come your way. So end the procrastination and grow your business with Exly now!
Add comment