Astrology is one subject that gets mixed reactions from a crowd. There will be a group of people highly religious who would be die-hard followers of astrology and then there would be a group of people who would say that they don’t believe in the subject. But irrespective of their opinions, both of the groups would visit your astrology website ‘cause let’s be real we ALL are curious about it. Let’s look at how you grow your astrology course online.
Many people still research how celestial bodies affect human behavior. This is despite the fact that it is no longer recognized as the academic tradition it once was. Over the past few decades, interest in astrology as a whole has steadily increased, laying the groundwork for its current, seemingly abrupt boom in popularity.
There are indications of the current astrological boom all over the internet. It doesn’t take much time online to find horoscope social media pages or listicles with zodiac themes. Memes on astrology include just about anybody you can think of, from Sailor Moon characters to Hollywood celebrities. Additionally, many utilize astrology-based smartphone apps to evaluate romantic compatibility and comprehend interpersonal dynamics.
But, What is Astrology? And is it Still Relevant?
Astrology is frequently used to foretell and predict future events. It can also be employed as a tool to resolve any type of problem relating to planetary placements.
People have been enthralled by the idea that solar system planets may genuinely be able to predict the future for a very long time. Our interest in astrology ranges from a casual glance at the zodiac signs section of a newspaper to making important life decisions on marriage, finances, and careers, as well as health forecasts. It is well known that a lot of prosperous people have sought the advice of astrologers before making important life decisions.
Naturally, astrology’s rising visibility in popular culture has also contributed to its current appeal. Celebrities have publicly expressed their faith in or interest in astrology, with Lady Gaga scheduling her tour dates to coincide with astrological alignments and Beyoncé writing songs as odes to the signs.
A person’s interest in astrology may be piqued by regular exposure to its numerous facets and may then be persuaded to start practicing it themselves. Additionally, learning about astrology and spreading that knowledge may help create communities around it. This can inspire even more individuals to get engaged.
How To Grow an Astrology Course Online?
The growth of your business would depend upon how well you feed the curiosity of people with authentic and trustworthy information.
And along with that, we have got you some amazing tools that you can use to grow your astrology course online.
15 Solid Ways To Grow Your Astrology Course Online
1. Find The Right Niche You Want To Explore In
Astrology is a wide subject. It has a different avatar across different countries and also across the different states of India. Similarly, the services that you offer in Astrology are your USP and that’s what you need to identify at the beginning itself.
It could be so many things like –
- Janam Patrika making
- Vastu Analysis
- Kundali matching for marriage
- Dosha Analysis
- Learn Astrology Courses
- Day-to-day predictions
- Tarot card reading
- Video Call consultations
- And so many more!
Hence, find the right niche for your expertise and brand your website according to it.
2. Have A Versatile Website
Even though I am asking you to target a particular niche, the audience for the targeted niche can be of a variety of age groups. Hence, keep your website open-minded and user-friendly.
3. Have Free Quizzes And Resources
Astrology is something that the modern generation is not completely familiar with. Therefore, certain things that excite them are quizzes that give them a new insight into their own lives.
Certain free quizzes like ‘Know your sun sign’ or ‘Know your Nakshatra’ would do well on your website.
4. Build Trust With Demo Products
By providing demo products that are short and automated, you give your user something to trust on. It builds a strong callback function when the first output a user got is free or affordable. This way you can ensure returning customers.
5. Gather Email Addresses While Giving Results
While giving out results for various quizzes, compatibility tests etc, collect emails and build an emailing list for sending out product details.
And when you do build a good strong emailing list, automate your emails with this amazing tool called Exly. So instead of manually typing the addresses and sending thousands of emails, you can just send them in a few clicks using the software.
6. Get To Know What Successful Businesses Are Doing
Stay up-to-date with the latest requests and questions that are influencing the SEO ranking and post content accordingly. Also, follow the work of others in the same niche.
7. Analyse Your Results
While it is important to analyse SEO before posting, it is also very important to analyse which of your content is working and what isn’t. Similarly tweak the one that isn’t working and grow onto what already is.
8. Tie Up With Brands
Tying up with brands that would offer your services after purchase or give a coupon to the users would increase traffic on your website. For example, Paytm has different services and products available at Paytm points. One such product can be a daily prediction package at the cost of a certain number of points.
9. Showcase Your Happy Customers
Take testimonials from happy customers and display them on your website. This would again help in building trust in the brand.
10. Tap Into Spreading Your Gift Through Online Courses
Astrology is a study that is an important part of Indian heritage. But due to the era of modernization, there are many people who lack knowledge and depth in the subject. Therefore educating others and spreading knowledge is very crucial.
You can make online courses with a variety of content to spread your knowledge and experience to the next generation.
11. Publish A Newsletter To Emails From Time To Time With The Personalized Sun Sign
People love receiving ready emails in their inboxes instead of having to go out and search for horoscopes. Hence tap into this strategy and send in offers regarding your products from time to time.
12. Collaborate! Collaborate! and Collaborate!
Collaborations expose you to the audience of your competitors in the most friendly manner. This way you know the targeted audience is a potential buyer of your service and hence collaborations bring in a lot of exposure for creators.
13. Give Interviews And Publish Them
For more than three decades, there are shows and talks conducted by astrologers offline which have gone houseful! You can too build your brand by giving interviews and being out there in the market as an expert who is ready to help.
14. Answer Questions On Open Platforms
People seek answers on a lot of public platforms like Quora where you can help them out and drive them towards your website by attaching relevant links.
15. Be Active On Social Media
There are many pages on social media especially Instagram wherein daily, weekly, monthly and yearly updates regarding various sun signs are shared. These pages share the updates as creatives on carousels with six signs in one post.
The accounts which are regular in posting out updates have been observed to have a better following. Some of these accounts also have their websites linked out in the posts and their bio which increases the chances of having sales through Instagram too!
Apart from Instagram, you can also have a Facebook and mark your business on Google for making appointments etc and eventually grow your astrology course online. Most of these tools are free and make a significant difference in sales.
Try out free analytical tools on Exly!
The field of astrology deals with merging science and the faith of individuals which suits them rightly. Your services need to blend the current trends of the internet with rich ancient handed-down knowledge. This is why-
The generation of millennials born between 1981 to 1996 is in a completely different mindset from the GenZ who were born after them. The millennial generation when looking for an astrology service may look for prospects like career, marriage, children, work-life etc.
But on the other hand, the GenZ generation is looking for exploring their own selves yet most of them are still in their teens and early twenties. Therefore, get to know about the age group you are catering to for different services and customise your content and ads according to that.
One such app that blends in the Indian and Western styles of creation is Exly. It is a ‘Made in India’ website which strives to make a world with no boring jobs. Exly is helping out entrepreneurs around the nation for growing their business through their website.
It has an extremely user-friendly interface as it lets you post blogs, images, videos as well as monetise them. You can also host classes, webinars, launch your own courses and do so much more!
Scroll down to read about an Indian astrologer, Nehaa Goyal who grew her business by 673% within 6 months of joining Exly.
How did Nehaa Goyal grow in her Astrology business through Exly?
1. Creating a Credible Brand with a Professional Website
Nehaa Goyal’s Website
Exly provides a selection of editable templates that you may use to build your own reputable website. These templates are incredibly conversion-friendly and designed for mobile devices. Nehaa followed after and set up her own expert website where she could provide her services and accept payments all in one location.
Your website is the first step in developing your brand, which entails giving yourself and your business identity. After that, you may begin promoting your services through live or recorded consultations, courses, products, blogs, and much more.
2. Optimise Conversion via Sales Funnel
Optimized Sales Funnel
The Sales Funnel is a method for guiding your lead through the process of becoming a customer step-by-step. With the aid of Exly’s tools, such as – this route has been meticulously planned and optimized.
- Funnel for capturing leads
- Analytical Automation
- Intelligent Dashboard
- Using marketing tools like Google Analytics and others in conjunction
Nehaa joined Exly in January 2022, and her sixth month was April 2022, when she made her greatest revenue. With the aid of Exly, Nehaa held a free webinar for her clients. She gave them a brief overview of her consultations and a firsthand account of how these live sessions go. She gained a lot of exposure from these webinars in terms of developing a customer email list.
3. Better Engage with Customers by Automating Email & Payment Reminders
Automated Emails and Reminders
It’s crucial to stay in contact with your audience via a variety of owned media platforms, such as your own blog, newsletters, social media accounts, etc. Additionally, you can distribute offers for your products through these platforms.
You may contact your customers in bulk and remind them to make payments with Exly. Additionally, you can provide your customers with limited-time deals, discounts, and many other things.
Following her webinar, Nehaa also used this tactic and made limited-time deals on her website with the support of Exly’s creator dashboard, which helped her establish a successful sales funnel. She increased her earnings by 673 percent over the amount she started with thanks to this particular practice.
Read more about Nehaa Goyal’s journey from being an astrologer to an astrology Exlypreneur here.
And as we Indians look for a convenient service centre before buying a car, Exly too has a team of experts who are one call away whenever you are in need. So what are you waiting for!? Go and grow your astrology business with Exly now!
