Do you ever get tired of producing the same types of content for the same audience? If your creative juices are running dry, or if you’re looking for a new creative channel to reach a larger audience and build your business, content collaboration may be the solution for you.
Content collaboration allows creators to explore various audience range while maintaining their own unique content. This makes it a perfect solution for creators who are interested in experimenting with their content without having to take the risk of diverting their own audience.
But how does content collaboration make that possible? And is it even the right solution for your brand Continue reading for answers to find out the answers to these and also some of the most frequently asked questions about content and social media collaboration.
What is Content Collaboration?
Content collaboration is a collaborative effort between artists that benefits both parties. It could be a one-time project or an ongoing connection. It can also refer to any number of creators collaborating to achieve a common purpose.
Here are a few examples of content collaboration:
- promoting each other’s products or events
- Hosting a webinar to share the knowledge of another creative with your audience
- Guest posting on each other’s blogs
- collaborating to host a podcast
- Having a cameo appearance in a YouTube video
- Making a video series, infographic, or ebook
- Creating a course taught by a community of creators
But these are only a few ideas! You simply need to find content collaborators who you enjoy working with, and anything is possible.
Why Is It Important?
Fresh ideas and perspectives:
Creating content may be exhausting. Sometimes we run out of ideas or require a boost of energy. Nothing beats collaboration for this. You’ll be inspired to think bigger and more imaginatively with the proper content collaboration partners.
Working with other professionals in their field is also enjoyable and interesting for the majority of collaborators. Nothing beats being in a room (or on Zoom) with other creatives who are as enthusiastic about your profession or industries as you are.
Tackling with new things outside of your expertise:
Because you’re splitting the workload, you might be willing to take on more difficult projects than you would otherwise. With a large group of people working together, you may draw on a wide range of life experiences, ideas, methods, and techniques.
One of your partners may be an excellent writer or speaker. Another could have a large audience. Another may be gifted at content promotion. A rising tide lifts all boats, as the saying goes. And when a group of content collaborators pool their resources, everyone wins.
Wider, organic reach:
Collaborating with others on material allows you to expose your content to new audiences, allowing you to broaden your reach and authority. As each contributor discusses and promotes your partnership and content, more eyes are drawn to your brand.
This can provide you with additional contacts, leads, and customers. It can potentially boost your company’s growth. You can guess what that means: more money!
Lower marketing costs:
Content collaborations allow you to reach new audiences without spending a lot of money on advertising. It also multiplies your time and energy because assignments are distributed among the partners, ensuring that no one is overburdened with work. If you get into a hitch, you have pals who can assist you in resolving the issue. That’s right, you might even meet your new best friend.
Finding who to collaborate with and how to find them
Consider partnering with someone if you have a concept that is bigger than you can handle as a solopreneur. But, before you begin making arrangements, consider the following:
- What do you hope your content partnership will achieve?
- What do you hope the cooperation will produce?
Make a list of folks you’re thinking about partnering with. Then, one by one, reach out to them. Make it clear what your aims are from the start, and measure their interest in helping. If you just need one collaborator, wait for a response before moving on to the next person on your list. If you want to contact numerous people at the same time, you can do so.
Be mindful that some of the best content collaborations happen by chance. You may be conversing with someone and realise you have a lot in common. Alternatively, you may mention a goal you’re working toward, and the other person offers to assist.
That is why it is critical to network with other creators. Your network is one of your most significant assets, whether it is in your business or a complementary (non-competitive) one. Attending trade exhibitions and conferences allows you to meet these folks in person, which may produce better results than an email.
Communicate with others. Please share your thoughts. Support others generously. Collaborations may become an organic element of your content strategy.
Collaborative content
Collaborating on content tends to be pressurising. Here are a few things to start with when working on content collaborations.
Guest posts:
These can help to diversify and deepen your blog, webinars, and membership site. This is especially true if your guest has more extensive knowledge of a subject or talent than you do. In the content they write, ask them to include their finest observations, ideas, and suggestions.
Please let them know if there is a specific issue you would like them to cover. The more direction you can supply, the happier both of you will be with the collaboration.
Interviews:
Want to test the waters of content collaboration before plunging in? Organise an interview! They help you connect with other professionals in your field and only require a few hours of your time. They may eventually lead to more in-depth collaborative opportunities.
Set aside time to examine the interviewee’s website – go over their About page, learn about their products or services, and research their marketing techniques. Learn their talking points so you can play to their strengths. If you’re the one being interviewed, prepare a list of questions that will help you to demonstrate your knowledge. This allows them to direct the conversation toward issues you can discuss comfortably.
Case studies:
This is an effective strategy for highlighting your customers’ success and demonstrating the value of your training. Look for clients who have achieved success or accomplished major milestones as a result of their collaboration with you.
Creating a form in Exly that asks essential questions about your customer’s position before and after working with you is an excellent approach to obtain the information you need for a case study. Then, using their responses, develop a page that shows how you were able to change their life.
Guest podcasts:
If you have a podcast, inviting someone to talk on it is a simple way to collaborate with them. If they have a podcast, you may offer to appear on it as well. This is an excellent approach for both of you to gain exposure and build your respective audiences.
Content roundups:
Roundups can be used to create engaging blog posts, social media posts, webinars, and events. A roundup is a great approach to collaborate with multiple people who have expertise on a specific issue. Here are some guidelines for developing a great content roundup:
- Make a list of folks you’d like to collaborate with.
- Send them an email with a query about your target audience.
- Then, in a “roundup” type presentation, compile their responses.
Coach content collaborations
As a coach, you teach a specific set of skills to your clients in order to help them attain mastery and achieve their goals. You may identify certain supplementary talents they should acquire, but you may not be an expert in these areas. This is when coach content cooperation comes in handy.
You may deliver greater value to your consumers without putting in a lot of extra effort by collaborating with other coaches and sharing each other’s experience with your coaching groups. This is not only a fun approach to help your coaching clients, but it can also take the tedium out of content development.
Putting together an effective content cooperation
The following step is to develop the content after you’ve chosen the correct content collaborators and everyone has agreed on the type of content you’re going to create. If you’ve never done a content or social media collaboration before, here’s a step-by-step approach to get you started. This can act as a guide on when and what you are looking for creators to collaborate with.
Writing your creative brief:
Your creative brief is a concise summary or outline of the project’s scope. This is where you will include the collaboration’s aims.
Describe the project’s scope, what you expect, and what you aim to achieve as a result. A brief does not have to be formal or detailed, but it is useful for getting everyone on the same page.
Lay out your project:
Because a content collaboration generally has many moving elements, it’s a good idea to make a list of all the tasks that must be performed in order to meet your objectives.
Write a brief description for each assignment, including directions, attributes such as word count or image size, links to samples, and recommended tools. Some tasks may be divided into smaller subtasks. Make sure to include all of them!
Assigning tasks with deadlines:
Once your project has been thoroughly planned, it is time to allocate the labour. To ensure that nothing is overlooked, begin at the end and move backwards. This also allows you to divide the jobs equally and thoroughly, which is useful if there are a few individuals working on different assets at the same time (like video, blog posts, and graphics).
Consider whether certain activities, such as copywriting, must be completed before moving on to graphic design. Then, be realistic about the time required to finish each task. You may even want to allow for delays so that you can achieve your total project timeline.
Finally, establish a review and approval procedure to verify that everything represents the quality you want from your teammates. This ensures that your material satisfies the collaboration’s aims and fulfils the brief you prepared in the first phase.
WHO HAS THE LAST SAY WHEN WORKING WITH CREATORS?
Collaboration on content can be as basic or as sophisticated as you wish. It depends on the project and your willingness to share responsibility. However, regardless of the project’s complexity, successful teamwork can benefit everyone involved!
The trick is to choose collaborators with who you love working and to ensure that everyone understands their roles.
Now that you’re ready, go ahead and plunge in. See for yourself how simple and rewarding it can be to bring creative brains together. With your combined abilities, we’re confident you’ll create remarkable content that your consumers and members will love!
Another option, our personal favourite, is to collaborate with Exlypreneurs, since they understand what it’s like working with the best!
