Exly Co-founder Akhil Tripathi, turned his problem-solving personality into a full-time profession through the creation of this platform. He joined Get Fintech-Ed, by KredX for a podcast episode to discuss how this platform revolutionised the “X-factor” through art and artists for the content creation industry.
Tripathi grew up witnessing and solving many problems around him. He said in the podcast that his most vital motivation for creating Exly was to make the world a little easier for entrepreneurs. While starting up a business, there are a lot of fringe stuff creators are required to do. And that is exactly where Exly comes in, to take away all those additive jobs they are required to do.
But How Exactly Is Exly Helping Out With This Revolution of Entrepreneurship?
Although the concept of entrepreneurship and start-ups has gained popularity quite recently, Akhil’s vision was created when it used to be a frowned-upon topic, thanks to our education system.
Commenting on the same, Akhil mentioned how the system represents an “employee factory” instead of valuing individual skills and prospects. It creates a mentality of following orders rather than being problem solvers, “and that’s primarily where Exly tries to brick those gaps.”
Thankfully, things have started to look a little better for startup runners. This is because the education system is gradually moulding itself towards its inclusion. However, there can be no denial of the inertia that is still very much present in the aspect of starting up a business. Mostly accelerated by lack of funding, time management, and resources, this inertia is yet another big hurdle in the path of today’s entrepreneurs.
That is exactly where Exly comes in. The platform provides all of the mentioned for free. That is why people with the courage to start their own projects can give shape to their dreams through Exly. Akhil mentions that when creators get this ability to start their dreams for free, they get to try out their ideas. They can see if it works and have the opportunity to grow exponentially.
“Nowadays the number of creators also specifically in India is growing tremendously so I guess yes, Exly is proving a right platform for such creators”: Kredx Host Prateek.
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Akhil’s Views On Technology Being a Boon or a Bane
Contrary to the popular favourite opinion of technology hailing boon as well as bane at the same time, our founder was quite effortless with stating his opinion.
Akhil’s view on technology is that it is always a boon. Regardless of its type, it will be an inevitable scope that is going to stay for a long time.
It goes without saying that the fact has been supported through the recent happenings from all over the world. The way technology held the hands of a business, among other sectors, during the COVID-19 pandemic was commendable to an extent that even without an infectious virus making its way all over the world, the newer implementations are here to stay.
What Drives Exly To Empower Art and Artists More Than Ever in the Content Creation Industry?
Akhil, stating that empowering artists has always been one of the strongest motivations behind the creation of Exly, adds that the platform is a solution for all those sceptical artists who hesitate to follow their dreams.
The most predominant reason behind this hesitance is a lack of resources and time. Exly serves those creators with the same resources for free as well as taking most of the time-consuming additional work away from their plates.
“I have been an artist as well and honestly if I had known that you know there was a platform like Exly before then probably things would have been different right now”: Prateek.
What is That One Major Loophole That Exly Strives To Solve in the content Creation Industry?
The current social media growth scenario has built a premise that is very random in nature, as Akhil believes. Currently, the reach of a content creator or service provider is dependent upon the following they have on their social media. And that, in itself, is a very unstable approach.
That is one major loophole that Exly strives to solve. Creators now use Exly to digitalise their offerings, expand their businesses and monetize beyond their geographical limits. From a comparison point of view, creators who had to use external payment methods, hire agents for recording the data, maintain excel sheets, reach out to customers to remind them about their due payments, and reach out for feedback individually, can now just do all of these in 15 minutes through Exly.
When it comes to how far ahead Exly is on the journey to fix those loopholes, as Akhil believes, Exly has just started. “Right now we are in a space where our creators tell us about the problems they are facing, and Exly being a business that supports a lot of businesses, our plate is always full, filled with the right kind of problems.”
Maintaining Uniformity in Operations or Taking Risks and Achieving Big? Akhil’s Take on Being A Modern-Day Entrepreneur
Although the question is quite self-answering, considering Exly was a product of taking risks and achieving big, Akhil provided a mixed opinion in regard to the mentioned options. At the end of the day, it can’t really be an ‘either or’ perspective that will determine an entrepreneur’s take on functioning.
Akhil, being no exception to the strategy, said, “in our day-to-day work setup we are always trying to balance both ways of working because one cannot work without the other”.
“You need the confidence of sustainability to try out the risk you want to entertain,” although personally, he describes himself as someone who is willing to take more risks for more rewards.
Exly’s Efforts Apart, What Makes Creators Choose Us As their Platform Despite the Presence of Social Media?
Answering Prateek’s question, Akhil clarified that Exly has never competed with social media platforms in the content creation industry, rather, their objectives are diverging from each other. Social media provides such a platform for its creators where they can gather attention from an audience. Exly as a platform, however, is like “a home to the audience that’s loyal to them”.
This is so because creators build their own website and platform through Exly which in turn serves as the common room for all the loyal followers of the concerned creator. In a way, social media is that platform where creators can target and attract an audience and Exly is where they can nurture them and convert them into leads.
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A World with No Boring Jobs: How is Exly Serving its Vision?
“A lot of folks in India especially are not working on what they are really passionate about. The things that they really want to work on but things that they think are more sustainable. Things that they think will help them take care of their responsibilities much faster,” Akhil concluded. With this very problem in hand, Exly is serving its vision of “a world with no boring jobs” by turning artists’ passionate endeavours into sustainable projects.
What is Exly?
Exly is a creator’s tool that makes it easier to develop any kind of online programme, such as online courses. It also gives artists from the content creation industry, advice on how to curate more online features. It performs marketing and other services that will aid in growing the target audience.
Here is a list of services that Exly provides for you:
1. Creating websites
On Exly, you can easily create a hosting website for your membership site with a few clicks.
2. View the membership site as a whole
Exly provides organising, communication, integration, and assimilation support all in one location. You may even manage transactions and subscriptions with it, in addition.
3. Exclusive access for employees
When choosing the rights for your workers, you may select from six different types of access. Each access type is primarily a collection of predefined options.
4. Additional services that Exly provides
- Customised payment links and a seamless payment gateway
- consultations with a single person, live and recorded courses, webinars, and seminars
- Development Marketing Suite
- email drip campaign with reminders that are automated
- analytics that offer unique information
- Discounts, brand/affiliate collaborations
Join our community of successful artists and creators from all around the country and be a part of our #Exlypreneur family. Book a free demo session now!
