{"id":5445,"date":"2025-06-26T10:30:26","date_gmt":"2025-06-26T09:30:26","guid":{"rendered":"https:\/\/exlyapp.com\/blog\/?p=5445"},"modified":"2025-06-26T10:30:27","modified_gmt":"2025-06-26T09:30:27","slug":"top-lifestyle-influencers-india","status":"publish","type":"post","link":"https:\/\/exlyapp.com\/blog\/creators-take\/top-lifestyle-influencers-india\/","title":{"rendered":"Top Lifestyle Influencers in India to Follow in 2025"},"content":{"rendered":"\n

From setting fashion trends to redefining wellness routines and travel goals, India\u2019s lifestyle influencers are at the forefront of shaping how we live, dress, and explore. The influencer marketing industry in India<\/strong><\/a> was valued at Rs 5,500 crore in 2024, a 20% jump from the previous year, and is projected to grow at a 25% CAGR, reaching over \u20b910,700 crore by 2027.<\/p>\n\n\n\n

With their unique flair, creative storytelling, and deep connection to their audiences, these influencers bring inspiration to our feeds daily. <\/p>\n\n\n\n

Whether you’re hunting for style hacks, home decor ideas, fitness motivation, or just a daily dose of positivity, these top lifestyle influencers in India are the ones to watch. Let\u2019s dive into the personalities making waves across the country and beyond.<\/p>\n\n\n\n

Who Are Lifestyle Influencers?<\/h2>\n\n\n\n

Lifestyle influencers are content creators who build strong connections with large audiences by sharing personal experiences and everyday choices. Their influence spans across fashion, travel, food, fitness, home d\u00e9cor, beauty, and more\u2014essentially, anything that adds value to how people live.<\/p>\n\n\n\n

These creators don\u2019t just post content; they craft a narrative around their lives. Their feeds blend compelling storytelling, high-quality visuals, and short-form videos that reflect authenticity and inspiration. Whether it\u2019s a morning skincare routine, a weekend getaway, or a new fashion trend, their content is relatable and aspirational at the same time.<\/p>\n\n\n\n

By consistently engaging their followers with ideas, products, and insights, lifestyle influencers help shape cultural conversations, brand perceptions, and even shopping habits.<\/p>\n\n\n\n

Now that you know what makes lifestyle influencers stand out, let\u2019s dive into some of the top names in India who are shaping the scene in 2025.<\/p>\n\n\n\n

Also Read: <\/strong>How To Become An Influencer?<\/strong><\/a><\/p>\n\n\n\n

The Top 10 Lifestyle Influencers in India (2025)<\/h2>\n\n\n
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From fashion entrepreneurs to grooming gurus, these lifestyle influencers are setting trends, shaping conversations, and inspiring millions across India. Here’s a deeper look into the top lifestyle influencers you should be following in 2025:<\/p>\n\n\n\n

1. Kritika Khurana (That Boho Girl)<\/h3>\n\n\n\n
Platforms<\/strong><\/td>Followers<\/strong><\/td><\/tr>
Instagram<\/strong><\/td>1.8 million<\/td><\/tr>
YouTube<\/strong><\/td>859K<\/td><\/tr>
Facebook<\/strong><\/td>217K<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Known for her bohemian-chic aesthetic, Kritika curates content that fuses fashion, travel, and self-care. Her transition from fashion blogging to brand building reflects her evolution into a well-rounded digital entrepreneur. Kritika frequently collaborates with major brands like L\u2019Or\u00e9al and H&M, and her #BohoDiaries series offers honest glimpses into her personal life, resonating especially with Gen Z and millennials.<\/p>\n\n\n\n

Key Takeaway:<\/strong><\/p>\n\n\n\n

Kritika proves that authenticity, paired with a consistent visual identity, builds a lasting online presence.<\/p>\n\n\n\n

2. Aashna Shroff<\/h3>\n\n\n\n
Platforms<\/strong><\/td>Followers<\/strong><\/td><\/tr>
Instagram<\/strong><\/td>1 million<\/td><\/tr>
YouTube<\/strong><\/td>192K<\/td><\/tr>
X<\/strong><\/td>7,360<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Aashna started out with a blog called \u201cThe Snob Journal\u201d and evolved into one of India\u2019s most influential beauty and fashion creators. Known for her elegant and minimal style, she\u2019s also a vocal advocate for skin positivity. In 2024, she launched her own skincare line, tapping into the D2C space with great success.<\/p>\n\n\n\n

Key Takeaway:<\/strong>
<\/strong>Aashna exemplifies how creators can diversify their brand through product launches that align with their niche.<\/p>\n\n\n\n

3. Komal Pandey<\/h3>\n\n\n\n
Platforms<\/strong><\/td>Followers<\/strong><\/td><\/tr>
Instagram<\/strong><\/td>1.9 million<\/td><\/tr>
YouTube<\/strong><\/td>1.35 million<\/td><\/tr>
X<\/strong><\/td>1,658<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Komal is known for her bold, experimental fashion videos that break traditional Indian style norms. Her “365 Looks Challenge” series showcases her creative styling skills and continues to go viral for its cinematic production quality. She often addresses body image and mental health, adding depth to her otherwise fashion-heavy content.<\/p>\n\n\n\n

Key Takeaway:<\/strong><\/p>\n\n\n\n

Komal\u2019s success shows that pushing creative boundaries and speaking on personal issues can coexist in fashion content.<\/p>\n\n\n\n

4. Masoom Mehta<\/h3>\n\n\n\n
Platforms<\/strong><\/td>Followers<\/strong><\/td><\/tr>
Instagram<\/strong><\/td>1.3 million<\/td><\/tr>
LinkedIn<\/strong><\/td>52,990<\/td><\/tr>
X<\/strong><\/td>14.9K<\/td><\/tr>
Facebook<\/strong><\/td>255K<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Masoom is a global fashion voice, regularly seen at fashion weeks in Milan and Paris. She blends high fashion with empowering narratives around women entrepreneurship. She also launched #SupportIndianDesigners, a viral campaign that promotes homegrown talent globally.<\/p>\n\n\n\n

Key Takeaway:<\/strong><\/p>\n\n\n\n

Masoom\u2019s work demonstrates how influencers can elevate social causes while maintaining a high-fashion identity.<\/p>\n\n\n\n

5. Karron Dhinggra<\/h3>\n\n\n\n
Platforms<\/strong><\/td>Followers<\/strong><\/td><\/tr>
Instagram<\/strong><\/td>2.2 million<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Karron blends men\u2019s fashion with real-life stories from his journey as a former corporate lawyer. His platform, The Formal Edit<\/em>, caters to aspirational men looking for style, grooming, and career tips. His styling videos, \u201c5 Ways to Wear,\u201d are both educational and stylish, making fashion approachable for Indian men.<\/p>\n\n\n\n

Key Takeaway:<\/strong><\/p>\n\n\n\n

Karron proves that niching down, men\u2019s formal fashion, can still garner mass appeal when paired with personal storytelling.<\/p>\n\n\n\n

Also Read: <\/strong>Influencer vs Content Creator: Discovering Your True Calling in the Online World<\/strong><\/a><\/p>\n\n\n\n

6. Santoshi Shetty<\/h3>\n\n\n\n
Platforms<\/strong><\/td>Followers<\/strong><\/td><\/tr>
Instagram<\/strong><\/td>708K<\/td><\/tr>
X<\/strong><\/td>3,411<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Santoshi fuses fashion and architecture in her content, creating an aesthetic that\u2019s as intellectually stimulating as it is visually appealing. She often shares wellness content under her initiative The Soul Project<\/em>, which focuses on mental and spiritual growth. Her lifestyle brand reflects a balance between fashion, fitness, and self-expression.<\/p>\n\n\n\n

Key Takeaway:<\/strong><\/p>\n\n\n\n

Santoshi shows that blending different disciplines, like design and mindfulness, can set your content apart.<\/p>\n\n\n\n

7. Juhi Godambe<\/strong><\/h3>\n\n\n\n
Platforms<\/strong><\/td>Followers<\/strong><\/td><\/tr>
Instagram<\/strong><\/td>545K<\/td><\/tr>
LinkedIn<\/strong><\/td>2,518<\/td><\/tr>
X<\/strong><\/td>596<\/td><\/tr>
YouTube<\/strong><\/td>57.3K<\/td><\/tr>
Facebook<\/strong><\/td>28K<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Juhi is the founder of Arabellaa<\/em>, a contemporary fashion label that draws from her global travel experiences. Her feed is a curated mix of high-street fashion, lifestyle vlogs, and entrepreneurial insights. Juhi often documents her behind-the-scenes processes, making her content valuable for aspiring fashion entrepreneurs.<\/p>\n\n\n\n

Key Takeaway:<\/strong><\/p>\n\n\n\n

Juhi\u2019s transparent approach to brand building helps her audience connect on both aspirational and practical levels.<\/p>\n\n\n\n

8. Siddharth Batra<\/strong><\/h3>\n\n\n\n
Platforms<\/strong><\/td>Followers<\/strong><\/td><\/tr>
Instagram<\/strong><\/td>260K<\/td><\/tr>
YouTube<\/strong><\/td>226K<\/td><\/tr>
X<\/strong><\/td>126<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Siddharth is redefining men\u2019s grooming with a gender-fluid, inclusive perspective. His videos often challenge toxic masculinity through styling experiments and makeup tutorials. In 2025, he launched a grooming series called Boys Wear Blush<\/em>, which sparked meaningful discussions across social media.<\/p>\n\n\n\n

Key Takeaway:<\/strong><\/p>\n\n\n\n

Siddharth highlights how content creators can advocate for social change while building strong personal brands.<\/p>\n\n\n\n

9. Aakriti Rana<\/h3>\n\n\n\n
Platforms<\/strong><\/td>Followers<\/strong><\/td><\/tr>
Instagram<\/strong><\/td>1 million<\/td><\/tr>
YouTube<\/strong><\/td>197K<\/td><\/tr>
Facebook<\/strong><\/td>100K<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

With a stronghold in fashion and travel, Aakriti is known for her vibrant, positive content. She\u2019s an advocate of sustainable fashion and has collaborated with brands like FabIndia and Tencel India to promote conscious living. Her \u201cMonday Motivation\u201d reels mix fashion tips with self-improvement advice, making her relatable and inspiring.<\/p>\n\n\n\n

Key Takeaway:<\/strong><\/p>\n\n\n\n

Aakriti\u2019s blend of sustainability and lifestyle makes her a strong role model for conscious content creation.<\/p>\n\n\n\n

10. Barkha Singh<\/h3>\n\n\n\n
Platforms<\/strong><\/td>Followers<\/strong><\/td><\/tr>
Instagram<\/strong><\/td>2.7 million<\/td><\/tr>
YouTube<\/strong><\/td>476K<\/td><\/tr>
Facebook<\/strong><\/td>905K<\/td><\/tr>
X<\/strong><\/td>12.9K<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Initially recognized for her acting roles, Barkha\u2019s content now bridges the entertainment and fashion industries. Her \u201cDay in My Life\u201d vlogs, behind-the-scenes acting reels, and brand hauls give followers a 360-degree view of life as a modern creator-actor. She frequently collaborates with OTT platforms and fashion giants like Myntra.<\/p>\n\n\n\n

Key Takeaway:<\/strong><\/p>\n\n\n\n

Barkha\u2019s multifaceted career shows that you can successfully straddle multiple industries while growing your digital influence. <\/p>\n\n\n\n

Turn Influence into Income and Build Your Lifestyle Brand with Exly!<\/h2>\n\n\n\n

Inspired by India\u2019s top lifestyle influencers and ready to start your own journey? Whether you’re curating fashion looks, sharing self-care routines, or documenting your travel diaries, Exly<\/a> empowers you to transform your content into a thriving business.<\/p>\n\n\n\n

Here\u2019s how Exly helps lifestyle creators like you grow:<\/p>\n\n\n\n