If you are venturing into a new business or simply planning to expand your business online, marketing is the best way to do so. Marketing is a great tool which can be used to communicate your brand to the masses. Utilising this skill properly will help in the thriving of your business as well. It will also lead to an increase in customers and relationships which will help both your brand and your customers.
A marketing plan is a set of actions you take to engage your prospects and clients and eventually influence their purchasing behaviour. Different marketing tactics are used to accomplish various objectives. You can target customers at various points in the sales funnel using your marketing strategy. Additionally, you may pinpoint your clients’ purchase journeys using the metrics you collect from these tactics, which will enable you to target them with content that is more potent. There are multiple approaches to marketing. One of the most successful ones has been video content marketing.
Video content marketing- what is it?
Content marketing videos are a subunit of content marketing. Any online content that you publish, from your landing pages and blog posts to your social media profiles, is included in a content marketing plan. Because it attracts genuine traffic from search engines and turns visitors into loyal followers, this tactic is incredibly beneficial. The creation and promotion of material with the goal of bringing in and keeping a specific audience is known as content marketing.
Originally, the creation of written web content (blogs, articles), eBooks, and infographics was a major focus of the digital side of content marketing. However, over time, video has grown to be a crucial component of content marketing.
In other words, the goal of video content marketing is to create engaging videos that promote your brand and attract viewers. It is not necessary to follow a single chain of thought while creating these content marketing videos, you can tap into a variety of streams. These might be how-to films, videos about us, or any other kind of video material that helps you achieve your marketing objectives. A great plus of the internet is that there are free videos for marketing, easily available.
Why use video for marketing?
Why not? Videos are literally everywhere! This means that due to their omnipresence, they have a huge reach and ultimately give a platform to businesses and individuals to market their brand in a variety of places.
Additionally, video gives you a fantastic chance to interact with your audience. You can convey a lot of information in a short period of time by using both audio and visual media. Video content may be easier to understand and remember than written texts. It enables you to establish a stronger emotional bond with your targeted audience. Your viewers will develop a deeper connection to your brand thanks to powerful images, screenplay, and music. Additionally, if you need some guidance with your marketing strategy or content production, you can go visit EXLY.
The fact that there is a guaranteed audience for online video is perhaps more significant. Nobody does not not watch videos. According to a 2021 report, India’s online video user base had scaled to more than 350 million people, growing 24 per cent over 2018 to 2020 and is predicted to grow even further. The online video user penetration in India is nearly 60% of Internet users and by 2025, it is forecasted to expand exponentially. Now that’s a huge captive audience waiting to see what you have to offer.
Benefit from this audience’s preference for videos by utilising it to offer your goods. People are visual learners and want to be shown—not dictated—why they should purchase your product, which is why video content marketing is effective. In actuality, 74% of users prefer watching a video to understand more about a good or service. There is a sizable market that is interested in finding out more about what you have to offer.
Still unsure whether to engage in video content marketing for your company? Take into account the benefits listed below
- The ROI for video marketing is frequently high.
- Typically, videos are shared more frequently than other types of material.
- Readers typically do not convert as well as viewers. There is a higher chance of capturing and conversion of leads into viewers.
- Smartphone users favour video
Developing a successful video marketing plan for your brand
Why even try marketing with video content? It does take some labour, but the reward is enormous. In fact, 80% of marketers that use video claim that it has directly increased sales for their business. However, you still must have a strategy for your strategy. Decide how frequently you want to produce material, set an editorial calendar for it, and start brainstorming ideas months in advance. This will be helpful in coming up with ideas for content marketing videos.
One of the first steps you should do when developing your content video strategy is to create your YouTube channel. You already know how popular YouTube is. It will be among your most crucial resources for video marketing. To get started, use our beginner-friendly YouTube channel. Additionally, having the right tools is essential for creating engaging videos. Consider utilizing an online video editor tool to streamline the editing process and enhance the overall quality of your content. You should also set up accounts on social media. You may use every major platform’s unique video features to your unique selling point. Knowing social media video best processes can help your business thrive, whether you’re trying to increase brand awareness or convert customers. Once you’ve created your social media and YouTube accounts, follow these 5 steps to develop an efficient video content marketing strategy.
Establish your brand’s goals
Your company’s long-term objectives are generally well known. It’s time to narrow your focus and determine the objectives of your video marketing plan. You can use these objectives to assess the effectiveness of your video content’s performance.
The objectives of video marketing often lie somewhere in the purchase process. You’ll want to create content marketing videos that achieve at least one of the objectives listed below:
- Instruct and inform
- Create trust in your brand.
- Convert
- Build and maintain advocacy
However, a video can achieve more than one of these objectives. Simply put, it’s best to maintain focus and refrain from cramming too much into a single film.
Defining a target audience
A significant component of video content marketing is identifying your target audience. The primary reason you are producing content marketing videos is to reach your target audience. Most of the work has likely already been completed when defining the target market for your business. Your whole business’s target market should be compatible with the audience you wish to reach with videos. The audience for your particular video ads can then be defined in more detail. All this leads to the following questions:
- Your target audience will watch your videos where and how? desktop or a mobile device? On your website or on social media?
- What are the main problems facing your target audience?
- Which group of your target market will watch videos the most frequently?
- Do you wish to concentrate on a particular demographic within your target audience?
- Where does your intended audience live?
Creation of content
Video production demands preparation. Decide on the type of video you want to create before you begin. Take into account:
- Who is your intended audience?
- How your video will solve the problems experienced by your target audience
- What graphic components are most beneficial to your product and audience?
- Whether actors are needed for your video
- Which tenor and feelings will have the biggest influence
- How your brand’s messaging is integrated into the video
- Where your target audience is in the buying process
You can pick whether to create a lengthy behind-the-scenes movie, a brief instructional on how your product functions, or one of several other forms of video content by responding to these questions. Don’t stop making videos after you’ve started. The secret to a successful video content marketing plan is to consistently create and post videos. Your brand will continue to expand its recognition among new potential buyers in this way.
People will start to subscribe to your social media and YouTube accounts only to watch what fresh content videos you upload. Through video content, you can maintain a lasting and useful relationship with your customers. Keep in mind that they want to see, not hear, why they should support your brand. Always remember, people get what they see!
Promoting your videos
Social media could be your first stop for video promotion, especially if you already have a following. Even if you don’t already have a sizable following, video can help you expand your brand on social media very rapidly. You may provide prospective customers an up-close view of your brand’s mission and the issues your goods address using video.
You might need to make an investment in paid advertisements to actually offer your video the best chance of reaching your target audience. Start YouTube or Facebook video ad campaigns.
Test many aspects of your paid campaigns frequently, such as:
- target audience
- Accompanying ad copy
- CTAs
- Keywords
- Campaign duration
- Budget
It takes time, but you’ll start to notice higher ROI as you polish your video content marketing plan.
Keeping a check on success
Uploaded are your videos. It’s time to check their progress at this point. You can examine a number of metrics to determine the effectiveness of your content marketing videos.
Watch time is among the most crucial. When deciding search ranks and highlighted videos, YouTube places a high value on watch time. You can get a wonderful sense of how your videos are received by the public by looking at the watch time. High watch times suggest that the audience thinks the content to be valuable.
Additionally, you can consider measures like:
- Views
- Impressions
- Shares
- Likes/Dislikes
- Check the click-through rate (CTR) to see which CTAs are effective.
These are just a few of the measures you may use to gauge how well your movies are performing.
Using video content marketing is increasing sales of courses
Because your audience enjoys watching videos online, video content marketing is a terrific strategy for knowledge entrepreneurs that provide online courses. After all, video is the most effective format for online classes.
There are several ways you may use your video content marketing to support course sales:
- Giving away free resources is a terrific method to get leads for your courses. Use freebies to your advantage. Videos that give a sample of what your course has to offer could be among these freebies. For instance, one Exlypreneur posted free videos of her language learning experience. Her audience developed a thirst for knowledge and purchased her courses.
- To increase your audience, use video content marketing. Video may help you develop a sizable online following, whether it’s through YouTube, Twitch, Instagram, or TikTok. From there, you can direct those followers to your website to purchase your courses.
Knowing more about video content marketing has helped you see its full potential. The audience will expand over time and reaffirm to you that the effort invested creating quality video material is well worth it, even though it takes some time to become familiar and comfortable with filming. incorporating video material into your marketing plan impacts the effectiveness of your brand a l .
If you are unsure of how to take the first step, check out Exly, where you can find everything you need to expand your business on a single dashboard. It is the best way to capture and convert more leads, automating workflows and analytics as well as using an Insightful Dashboard to track views, leads & payments and analyse what works best for your business.
