Find Brand Collaborations: When you locate companies that are a good fit for you and are prepared to contact them, you have two options:
Social media: On social media, you can DM your preferred brands to introduce yourself,
Or,
Cold email You can introduce yourself in a cold email to the brands.
Success can be achieved either way; it depends on the brand. Several companies only state in their social media pages that their direct messages are locked. If that’s the case, pay attention and refrain from delivering a direct message that might go unnoticed.
The people you are reaching out to might not be familiar with you yet, so you have to leave a good first impression. You also want to explain how working together would mutually benefit the brand and you. Remember to keep the email short and to the point. This will show the brand that you are professional and respect their time which will help you build long-lasting relationships.
Even while looking for the email can be frightening, it’s typically rather simple. Numerous organisations have contact websites that provide a variety of options to get in touch with them. Most of the time, you can find an email to advertising or marketing opportunities. You should use that address to send an email introducing yourself.
Find Brand Collaborations: Email Template for Brands
Answering the following questions can help you when writing a cold email to a company you wish to partner with:
- What do you do and who are you?
- Who is your target market?
- Why do you enjoy the brand? How did you discover it?
- How will collaborating with the brand benefit you both?
To help you get started with your cold email, here is a quick email example:
Hello, John!
I’ve been utilising items from the brand for many years. My favourite is the product name, and if I run out, I make sure to restock!
I’m a travel influencer and online course creator named your name. I have a devoted and active following on Instagram and TikTok known as “your stats.” 80% of my audience are ladies between the ages of 18 and 24, and they enjoy travelling and taking care of their skin while doing so.
On TikTok, I’ve started sharing some of my favourite things with my followers, and they seem to adore it! I thought it would be nice to collaborate on some sponsored content using your products because of this.
Please let me know if you’re interested in talking or learning more about my brand. I can send you a media kit containing all the necessary details.
Best regards
Ayusmita.
How To Find Brand Collaborations?
Several organisations are constantly looking for new content creators to promote their products because influencer marketing is one of the most successful digital advertising and marketing techniques. So stop your search now if you’re looking for brands to partner with! We have some excellent suggestions to get you going:
Brands Looking for Influencers
Dollschino
A fashion company called Dollschino offers two initiatives for bloggers and other content producers:
Creators that are Verified on social media and have between 5,000 and 10,000 followers are considered ambassadors.
Influencer: Rather than becoming an ambassador, you are an influencer if you have between 5,000 and 10,000 followers but are not verified.
You receive free gifts, a 20% discount on all orders, and other benefits for being an ambassador. You will receive a 15% discount on all orders as an influencer and an occasional gift from their PR department.
Better Skin Company
The Better Skin Co. is a skincare and cosmetics company. Anyone can apply for their influencer programme by completing a form on their website. To qualify, you must meet a few prerequisites. To participate, you must:
- Possess at least 5,000 followers
- Have ten recent posts on your feed with at least 200 likes.
The advantages and benefits of joining their influencer programme are not described on their website. Even so, you may still join their affiliate network and sign up for a 15% reward if someone clicks on your link to purchase one of their goods even if you don’t match the eligibility conditions.
Celsius
If you work in the health and fitness sector, you might consider signing up for the Celsius ambassador programme. They accept college students and are generally seeking for Instagram influencers.
The Honest Company
Actress Jessica Alba launched the clean product company The Honest Company, which sells both home and cosmetic items. value added perk Also, you can take part in their activities and win free merchandise from their business.
Find Brand Collaborations: Micro-influencer partnerships by brands
There are brands out there who will want to partner with you, no matter how significant your follower base is! Furthermore, growing your brand and social media accounts will be simpler for you the sooner you begin forming relationships with brands. Therefore, the following companies are known to collaborate with micro-influencers:
Glossier
One of the most well-known beauty companies, Glossier, enjoys collaborating with micro-influencers. They are renowned for their approach to user-generated material. To create a vibrant community around their business, they employ material created by actual customers. The greatest method to connect with Glossier and stand out is to mention their goods while tagging them in your Instagram pictures.
Theodore Wellington
A prestigious watch company with a reputation for collaborating with micro-influencers is Daniel Wellington. Smaller creators are frequently given free watches in exchange for sponsored content. Their online ambassador programme application process is simple. Being a Daniel Wellington icon has several advantages. To mention a few, they consist of commission, complimentary goods, gift cards, and access to new product launches.
Audible
Millions of books and podcasts are available in Amazon’s audiobook collection, Audible. Also, they have a reputation for working with a variety of creators, from micro to nano influencers. Hence, if you enjoy listening to audiobooks, this company can be a great one to work with. To have the chance to work with Audible, you can apply to be an Amazon Influencer.
Sephora
The strength of tiny content providers is also leveraged by the makeup industry giant Sephora. The Sephora Squad is a programme run by beauty enthusiasts. Applicants must obtain endorsements or testimonies from supporters outlining why they should be approved in order to be accepted. Keep a watch out for when the Sephora Squad applications open next—they’re not always available.
Find Brand Collaborations: Platforms for Influencing
Consider joining an influencer network that serves as a go-between between a company and an influencer if you want to locate a wider range of brands to work with on brand agreements. This can simplify the creator’s interactions with brands. Here are a few excellent influencer marketing programme suggestions for you.
SKEEPERS
The portal SKEEPERS facilitates interactions between influencers and brands. Influencers with Instagram and TikTok profiles are accepted. Influencers with YouTube channels are also accepted if you wish to get sponsored on YouTube.
MAC, Sephora, BECCA Cosmetics, Dior, and many other companies are just a few of the brands that collaborate with this network. Additionally, their portfolio of brands spans the lifestyle, fashion, travel, fitness, and beauty sectors. There are therefore many options from which to pick.
For joining you can apply if you are an Instagram influencer and are:
- 1,000+ supporters
- 2% minimum engagement rate
- an open account
- relevant content
- Regular postings
The prerequisites to join are as a YouTube content creator:
- Over 1,000 subscribers
- You need an average of 2,000+ views over your past five videos.
- You must be dependable and maintain an active channel.
- Your channel needs to have pertinent information.
The conditions to join are, if you’re a TikTok creator:
- An open and active account
- You must consistently publish pertinent material.
Upfluence
Another website where businesses can find influencers for cooperative ventures is Upfluence. The site offers free creator registration. Once you’re registered, you link your social media accounts to Upfluence so that brands can view your analytics and engagement as well as the category you’re in.
Group Sway
An influencer agency called Sway Group works with both big and small influencers to link them with companies. If you want to monetize your Instagram account, this network is excellent for Instagram influencers and could be a wonderful option for you.
As soon as you sign up for the network, weekly newsletters will be sent to your email address listing all influencer brand collaborations so you can start applying right away.
#paid
This network for real influencer collaboration links influencers and brands. As soon as you sign up as a creator, you’ll have access to a marketplace where businesses list the qualities they need in content creation. Opportunities that align with your brand can be applied for, and you can begin working with the brand almost immediately.
This influencer network collaborates with numerous brands, including Uber Eats, H&M, Canon, Volvo, and many more. As a result, as you can see, influencers in a variety of areas have access to a large number of brands.
Brand Collaborations FAQ
Let’s now address some of the most often-asked questions concerning brand partnerships that content creators have.
What are partnerships between influencers?
When a brand and an influencer or content creator collaborate to generate material for social media or other online platforms, such as blogs, that content is referred to as an influencer collaboration. When an influencer or a business agrees on a fee for the endeavour, brand partnerships can occasionally be paid chances. Perhaps a company can provide a free product in exchange for the influencer or content creator’s efforts.
Who links brands and influencers?
Some influencers decide for themselves which brands they wish to collaborate with. The managers of larger influencers with management teams may approach brands on their behalf and handle their sponsorships.
Each brand typically has a marketing and PR team that is in charge of locating and getting in touch with influencers and content producers that would be a good fit to collaborate with the brand in question.
In addition, influencer networks serve as a bridge between influencers and brands. On those platforms, an influencer can register and begin looking for brands. To join those networks, individuals often need to have a particular number of followers and engagements, and they must first gain approval before they may contact brands.
Find Brand Collaborations: How do paid brand partnerships operate?
Sponsored brand partnerships between companies and influencers or content producers are rather simple. Influencers and brands usually agree on a project fee and the kind of content the creator will produce. The material can take many different forms, from a single Instagram post to a story, and occasionally it might even be cross-platform content for various platforms.
The creator then creates that content for their partnership and submits it for brand approval. The influencer posts the content on their platforms once the brand reviews and approves it. Following completion of the engagement, the influencer is compensated in accordance with the terms set forth.
Instead of a one-off endeavour, the influencer may occasionally agree to collaborate with the company for a predetermined period of time. In this situation, they would produce a variety of content and publish it across the course of the time they had committed to working with the business.
