13 Reasons Why Your Small Business Needs Digital Marketing

small business needs digital marketing

We live in a world today where almost everything is done on the internet, especially due to the pandemic. From online classes, work from home to ordering groceries or medicines, online transactions have become the new normal. The growth of your small business also depends on how you market your products and services. And the world of marketing has shifted from hoarding to the internet. Therefore, small business needs digital marketing.

Digital marketing gives you a plethora of scope and exposure to showcase your products and reach customers globally within the comfort of your home, isn’t it amazing? It not only facilitates more accessibility but grows your small business rapidly. You’re just one click away from your next potential customer through digital marketing.

importance of digital marketing
Digital marketing helps in capturing more customers.

This is why your small business needs digital marketing-

1. Expand your audience multifold

There is no doubt that your customers or clients would increase tremendously as you transition to digital marketing simply because you are now visible to all the people who use the internet, which is a lot, mind you. 

Even the phones with buttons now have internet access on them. So if you haven’t already started marketing your small business online then you should get right on it as your small business needs digital marketing.

2. Boost Sales
digital marketing for small business
Boost Sales

As obvious as it is, more reach means more audience and more audience means more sales. So invest less and earn more through digital marketing.

3. Less time consuming

Yes, digital marketing takes time in the beginning. But once, your method of marketing is set within a few months, you’re good to go on auto-pilot. The ads keep running on their own and all you have to monitor is how they are doing.

4. Cost effective
digital marketing for small business

All it takes to go online takes an internet connection, a computer and some motivation. You really don’t need to invest in flyers, hoardings, shop rentals from time to time to market your products. And hence the cost price of your products and services becomes much lower than marketing your products offline.

5. Hassle-free

Digital marketing is not a full-time task. There are people with full-time jobs who choose digital marketing for their side hustle and make really successful businesses. Therefore, it really is a few clicks and no more stress.

6. Target your potential buyers

Not everyone who comes in through the doors of your shop or visits your website online is interested in your products or services. And you may not be reaching the people who are actually interested and searching for what you are offering. Therefore, your small business needs digital marketing to reach not just more audiences but the right audience.

7. Eco-friendly type of marketing

Marketing offline for small businesses mainly consists of flyers in Newspapers, handouts, hoardings, Sale flex boards, etc. These materialistic marketing products are made out of paper and plastic both being a threat to the environment. 

And yes paper is also a threat as it creates a demand to take down huge trees and eventually contributes to the carbon footprint of the product. Therefore, if you are someone who has a purpose-driven approach towards your business you must try this eco-friendly method of marketing now.

8. Potential to reach globally
digital marketing for small business
Global potential

It’s obvious that along with your retail business in a city, you cannot really reach the audience outside your area. But digital marketing holds the key to open doors to international clients and opportunities to take your business to the next level.

9. High ROI

The world of online business has very less investment and more returns. You don’t need to rent a shop, hire a salesperson, put up flyers and hoardings for marketing. 

Therefore, the return on investment is very high. Any good businessperson who has the sense of this concept of return on investment would go for choosing the digital method of marketing for their business by looking at the math.

the importance of digital marketing
10. Having an online presence

Having an online presence of your products and services lets you brand them and create a customer base that comes back to you in loyalty. 

You also get to build a brand and reputation for your brand. And mind you, brands are not just things but also people.

the importance of digital marketing
11. Knowing all the trends of the trade

While you are doing our marketing online, you are exposed to what the customers want and what they search for online. This is a big part of market research that lacks in the real world.

12. A friend to homemakers and busy mothers
digital marketing for small business
Digital marketing for busy mothers

A person who says that a housewife or a stay-at-home mother has got all the time in the world should try being one. It’s not easy being one. And there’s really no running away from the chores that follow a child or a house. It helps to have a house help but it’s never truly enough. 

And when in this situation, a woman thinks about opening her own business, she is often discouraged by the people around her or the circumstances. This is why we have specially included you in this list. Digital Marketing is a boon to small businesses which run from home. You really don’t need to do anything except spending some time online.

It helps you kickstart your business and take it to the next level while keeping your eye on your notorious toddler and the dog who is chewing the flip-flops.

13. You don’t need a degree in marketing

Yes, you need to know who your target audience is. Yes, you need to know about what’s happening in the market of the niche you are interested in. But no, you really don’t need a marketing degree for that. 

In fact, you’ll learn this key fundamental within months if not weeks with a little bit of practice. And you already have certain amazing tools like Analytics, special insights, Advanced Lead capturing Funnel (getting clients) and so much more that is already inbuilt for you to explore and learn at Exly.

significance of digital marketing

Amongst many other perks of digital marketing, it gives you the ability to advertise your small business on a much larger scale for free. Nowadays social media has become an effective tool to promote your business with limited funds and generally for free. 

The initial steps would be, of course, to build your own website which you can do effortlessly with Exly that too without code. Exly as a website builder also offers many built-in features like Analytics, special insights based on your website’s performance, Advanced Lead Capturing Funnel, national and international payments portal etc.

Apart from this, you can also – 

  • Sell your courses on Exly
  • Sell your products and services through your website hosted on the platform. 
  • Collect payments for live sessions. And so much more!

Digital Marketing acts as a boon for people with work from home businesses as you may not even need to have an office to operate your small business and still grow. A small business needs digital marketing and we hope you don’t shy away from the amazing opportunities that would come your way. So end the procrastination and grow your business with Exly now!

Shriya Sarang

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