We live in a world today where almost everything is done on the internet, especially due to the pandemic. From online classes, and working from home to ordering groceries or medicines, online transactions have become the new normal. The growth of your small business also depends on how you market your products and services. And the world of marketing has shifted from hoarding to the internet. Therefore, you must address these fundamental questions before you start your online business.
Fundamental Questions Before You Start Your Online Business
1. What is your product and who is your audience?
Your target audience, their age range, accessibility, and where to find them the most tell you about where you should be marketing your products. Remember that your target audience is not always your end-user. For example, you may be taking classes for children but your target audience will be their parents who lie in a certain age range. Eventually, you need to tap into the platforms they use like Quora, YouTube, etc instead of the platforms that the children use like Facebook, Instagram, etc.
There is no doubt here that you must utilize digital marketing as much as possible. Running ads, using SEO-based content, using the right keywords, being consistent in posting content, etc is very essential for a successful business. Digital marketing gives you a plethora of scope and exposure to showcase your products and reach customers globally within the comfort of your home, isn’t it amazing? It not only facilitates more accessibility but grows your small business rapidly. You’re just one click away from your next potential customer through digital marketing.
2. Where will people find you on the internet?
Is it a website? Is it a page on a public website? Is it Facebook, Instagram, or a social media page? Is it Amazon, Flipkart, or E-commerce stores?
You must decide where are your products and service hosted for you to sell them. If you have a blog or a website of your own, create links to your products on the landing page itself to make your products known to all those who visit. As we say it, the world is on social media! And true, most of your audience is on social media looking for content. And that’s your cue to advertise on them all now!
There are other apps too where marketing is free and only a matter of effort. After Google, YouTube is a go-to app for many when it comes to resolving doubts and learning something new. By having your sample videos or doubt-solving content displayed on YouTube you can reach many more potential buyers for free.
3. Are you ready to measure your success?
As you start working you will come across a certain growth in your business. Growth is a piece of definitely good news but one must know how much growth is a success. If you invest less and yet manage to grow more, that’s a very successful business but if you are putting a lot of effort and getting little success then you need to rethink your choices as your profit margin too needs to scale up in size.
What I mean by tracking your growth and success is being ready with Analytics. While it is important to analyze SEO before posting, it is also very important to analyze which of your content is working and what isn’t. Similarly tweak the one that isn’t working and grow onto what already is. Some platforms like WordPress etc require you to add paid plugins in order to track your progress. But at Exly, thankfully, this feature is built-in.
In fact, the interface is highly user-friendly and it has various other features in-built too.
For example,
- Advanced Lead Capturing Funnel – which lets you reach your target audience,
- Analytics – which let you analyze your website data without any extra plugins,
- Special Insights – based on your Analytics data, the smart algorithm gives you valuable insights into how you can scale your business,
- Built-In Payments – Unlike other platforms and website builders, taking international and national payments through your website was never easier. But it is now with this tool.
In addition, Exly lets you:
- Send drip email campaigns
- Create customized website builders
- Make use of Multiple Templates
- Access to a curated guide to publishing and promoting your listings.
4. Who are my competitors?
Yes, you should do your research when it comes to brands and influential people who already exist in your niche or the niche that you are targeting to enter. And you must take this opportunity to learn from your competitor instead of trying to race against them. Learn about their strategies, reach out, and collaborate. make them your allies when it comes to doing business.
Collaborations expose you to the audience of your competitors in the most friendly manner. This way you know the targeted audience is a potential buyer of your service and hence collaborations bring in a lot of exposure for creators.
To Conclude
Exly is the tool we would suggest. It also gives the creator complete ownership of their own data which is a major feature that lacks in other websites. Especially, this tool answers most of the questions before you start your online business.
And in case you are shying away from this just because you are afraid of coding then wake up! Exly has zero coding and there’s a staff to help you around your business when you’re stuck.
Let me list out a bunch of things you need to go and try on Exly now!
- Make your own page, in less than 5 five minutes or so (And No procrastination!) Starting a task is completing 60% of it.
- Instead of making a thousand clicks for your cold emails, you can automate them on Exly.
- Post a variety of content. Text, videos, pictures, everything, don’t miss out on any of them!
- Receive payments through the same and safe interface!
- Track your analytics. Check what works and what doesn’t.
There’s so much more to this ever-evolving app that you’ll be the one telling me all about it. So go now and sell your products and services online to the best of your abilities while having a lot of fun in the process! Do consider the above questions before you start your online business. Grow your business with Exly now!
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