How to Sell your Fitness Courses Online Like Hot-Cakes: Your One-Stop Guide

Sell Fitness Courses Online


As a fitness trainer, one thing always stands true: You just don’t get enough hours in the day. You want to help as many people as possible to reach their fitness goals by selling your curated fitness courses online but there isn’t enough room in your calendar.

Confused about how to start an online fitness business? We get you.

The fitness industry is a cut-throat industry in 2021 as there are plenty of online fitness programs available in the market. If you are a qualified fitness trainer, chances are you will make great money doing what you truly love. Consider taking your fitness business online to exercise greater freedom over your time and boost your earning potential. Even if you are running your online fitness classes successfully, it makes sense to create an online fitness community for your members that can prove to be a bonus.

Be it health and fitness courses or personal fitness training courses, you need the right platform and skill set to how to sell your workout programs online.

Why You Should Sell Your Personal Training Courses Online?

If you are a fitness trainer who has never taken a fitness class online, you are missing out on a sure-shot way to create an additional revenue stream and popularize your brand. You can start small and then work on bigger strategies. The online revenue of fitness segment apps globally is expected to hit $3,116.3 million by 2024.

With the concept of a healthy lifestyle becomes more important than ever for people, virtual fitness has become a top priority for many. Experts call it a pandemic epiphany but sure is here to stay. Technology inroads in the fitness industry are accelerating rapidly and increasing customer demand is fueling the growth.

People with hectic life schedules are increasingly utilizing online training programs and courses which makes the online fitness industry a very lucrative market. Moreover, fitness enthusiasts find online training programs to be fun, more engaging, and more connected. Online programs enable interaction with your customers in real-time and in the moment coaching tips.

  • Online Training Is Extremely Convenient
  • People Are Looking For You Online
  • Scope To Reach A Wider Audience Through Virtual Fitness Classes
  • Build Deeper Relationships With Clients
  • Broaden Your Revenue Stream Outside Your Classes
  • Help You To Stop Trading Your Time For Money

How To Start An Online Personal Training Business?

Make use of all the tools at your disposal to build a sustainable fitness business online. We have curated a quick and easy guide on how to get started on your online personal training business. These steps will serve as a guide on how to start a fitness business.

  • Choose a Business/Revenue Model: You need to choose a business model for your online fitness course before selling workout plans online. A business or revenue model is how your fitness business will generate revenue. This includes the pricing of your services, the target audience you are selling your services to, the value-delivery, and finally the cost to create your product or service. 

You can incorporate a membership model that would entail a recurring monthly fee. Or you can pay as you train model where your members pay a one-time access fee to your videos.

  • Plan the Content of your Online Fitness Course: Business model-check, next you need to choose the right content. You need to evaluate how you will package your content and deliver it to your clients.  Choose a niche and your business’ USP that gives it a unique flavor. After you decide on these things, you can plan your content accordingly and customize it if needed. By defining your buyer personas, you will make your content production and delivery more effective and seamless. You can choose from a variety of services such as: 
  1. Cross-fit Workouts
  2. Endurance Training
  3. Workouts for stress management and anxiety
  4. Yoga Workouts
  5. Videos focussed on particular techniques
  6. Holiday Exercise Regimen
  7. Nutrition and Fitness
  • Build a Website: To develop a robust, aesthetically pleasing website is key to selling your fitness courses. Your fitness website should be at the heart of your online business that will serve as your online identity selling your services and products to your target clients.

Core Features of Online Fitness Platforms:

Sell Fitness Courses Online

These features sum up the core features of an online fitness platform that help you stand apart amongst the crowd. 

Do you have all these integrated? If YES,  you are good to go.

Pro-Tips to Sell your Online  Fitness Classes 

  1. Build your community: Social networks work like magic to start building a community of your fitness tribe considering the vast user base of social media users globally. They hold immense potential to connect with professionals from the same industry, share exclusive discounts, find your followers and fans, using these social media platforms.
Sell Fitness Courses Online

For example, you can start a branded Facebook group to build relationships in a way that is personal and convenient for you. Take it a step ahead by sharing success stories or blog posts to share exclusively with your audience This will add immense value to your community and help build your online fitness community.

  1. Market your platform: You can utilize content marketing tools such as blogs, newsletters, eBooks, videos, infographics, and live streaming to share your fitness information with your audience and drive quality traffic to your website.
  1. Cross-Promote Actively with a Complimentary Professional: The fitness fraternity boasts of a lot of professionals such as personal trainers, nutritionists, health coaches, life and wellness experts, yoga experts, etc. Leverage this vast network to facilitate cross-promotion so that you can mutually promote one another. It is a win-win situation for both parties. 

While cross-promoting, make sure you add high-quality images, appealing CTA, or a link to your website or videos so that you can get the maximum out of it. This is a pro-tip on how to sell workout programs online.

Wrapping Up: 

The demand for online training is on the rise in the fitness industry and it becomes significant for you as a fitness brand to establish your online fitness business. This guide can set the tone while you are on your way to starting your online fitness business to attract more clients and market your fitness programs to perfection.

Exly simplifies the process of how to create a fitness program online. It gives your virtual fitness business a right fit platform. Moreover, it guides you to curate the best online fitness programs.

Exly lets you build your own fitness website in under 5 minutes, schedule your online fitness coaching classes, customize listings, plan and schedule live fitness videos, 1-1 training sessions, group classes, all under one roof. If this isn’t enough, Exly’s dynamic dashboard helps you keep track of your leads, your bookings, and payments in the most seamless way. 

Happy Selling!

1 comment

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