The major intent of any creator behind a video content is for it to go viral and garner the desired attention. If you are someone who understands social media marketing nowadays, you already know that the best thing that can happen to your video content is for it to go viral. In fact, a single viral video may give any marketing campaign a huge boost and make it far more effective than it otherwise would. It expands your creative audience and draws new viewers to your content platforms.
But how widespread is “viral” and who decides if it’s worth it or not? How can you guarantee that your content has the best possibility of becoming viral? Continue reading to find out.
What does it mean to go viral?
Simply put, when a video “goes viral,” it refers to its extreme popularity, which causes it to spread rapidly across the Internet and various social media platforms like Facebook, Instagram, TikTok, and YouTube.
When a video goes viral, you don’t need to publish and share it over and over again to guarantee that more people will watch it. Instead, users’ screens are automatically populated with the video content by social media algorithms or by users willingly sharing it.
Think of going viral as reaching a threshold of growth. A point beyond which the video’s popularity and view count grows faster than you can control. For most marketing purposes, going viral is a good thing. It means that a given advertisement or piece of video content is going to be seen by many more people than initially projected.
That’s an amazing perk, especially given that video makes up more than 80% of all Internet traffic. Hence, there is now more competition than ever for video marketing assets. Also, the average person watches 100 minutes of video per day.
The bottom line is that you want your video marketing content to become popular since doing so will enable you to more effectively and extensively disseminate your marketing messaging.
How many views are considered viral?
What qualifies as a “viral video” has no predetermined threshold or objective. In reality, what constitutes viral content might differ from platform to platform or industry to industry.
That being said, if a video has at least 5 million views within a week of its initial upload, many marketing professionals and business owners believe it to have gone viral. It’s a good bet that a new video has actually gone viral if, for instance, it is posted on a Monday and receives 6 million views by the following Sunday.
The video has demonstrated its popularity by amassing millions of views in a week or less and is almost certain to get the attention of social media platform algorithms. These algorithms will then publish the disputed video content to the home pages of their respective platforms. As a result, the videos might be seen by even more people, increasing the view count.
In this way, when a video gets viral, its popularity and impact snowball as it receives more and more views than it did before.
How many views are viral on TikTok?
As stated earlier, there is no set threshold or desired viewership you must aim for in order for your video to become popular. But, you should aim to produce content that receives 3 to 5 million views in a week or less if you want to sell on TikTok efficiently.
TikTok is a dynamic social media site where users frequently upload fresh video material, although it is temporarily banned in India.
It’s important to get as many views in the first three to five days as you can. This will very certainly result in the TikTok algorithm picking up the video content, which will aid in its viral success.
How many views are viral on Instagram?
You have a little more time on Instagram for your video content to become truly popular. Nonetheless, you should still aim for five million or more views in a single week to have a viral video.
Keep in mind that posting on Facebook can increase the number of people who see your Instagram videos, and vice versa. This is because Instagram and Facebook are considerably more intertwined than other social media platforms because Instagram is controlled by Facebook. Use other marketing tactics, such as SMS text messaging customers, to increase views of your videos in the initial few days following their publication.
What makes a video go viral?
Generally speaking, a few important criteria influence whether or not a video becomes popular online.
Value for entertainment:
In general, the more entertaining a piece of content is, the more views it will quickly rack up. This holds true regardless of whether the content is designed to be promotional or educational.
Memorable:
People want to see things they haven’t seen before, whether they are memorable or distinctive. It will be less likely to become viral if your content is too similar to the kinds of content produced by other providers.
Authenticity:
Viewers like real, “homemade” content that doesn’t appear to have been produced by a major company. Your video will be more likely to go viral if you can capture this emotion in a video.
In general, these similarities exist in viral videos. Popularity trends, however, can change and evolve over time. Hence, to spot trends and adopt them for maximum virality, you must closely monitor the video content marketing landscape.
How to go viral
You cannot ensure that your videos will go viral. After all, whether or not your intended audience is engaged by the video content determines the reality. And by whether they think it amusing enough to use an algorithm on a social media platform to increase its popularity.
Yet, you may increase the likelihood that your material will become viral by using a few useful suggestions and video marketing techniques. They consist of:
- Always be aware of your audience and what they want. Your first piece of video content you release will be engaging and appealing to your target audience if you completely comprehend who they are. They will then share it and watch it more than once as a result. It enables you to reach the initial view threshold necessary for virality.
- Pay attention to the trends in viral videos on social media. You’ll stand a lot greater chance of riding temporary popularity bandwagons and profiting from them if you can mimic these tendencies.
- At the same time, make sure to create and utilise a distinctive brand voice that none of your rivals can match. Your material is more likely to stand out from the crowd the more distinctive your brand voice is.
- Use data analytics and auditing tools frequently to review your posts. Identify the kind of content that resonates most with your target audience. In this approach, you may apply the knowledge you gain from watching successful videos in the past and steer clear of making the same errors.
Should Content Be Made Just To Go Viral?
In today’s digital age, where social media and online platforms have made it easier than ever to share content with the world, creators are often faced with a dilemma: should they focus on creating content that has the potential to go viral, or should they prioritize maintaining the quality of their work? While going viral can bring immense exposure and potentially even financial gain, maintaining quality can help ensure that a creator’s work remains respected and valued over time.
The Pros and Cons of Going Viral
Going viral can be incredibly exciting for creators, as it can bring their work to the attention of a massive audience in a short amount of time. Viral content has the potential to generate significant revenue, whether through ad revenue, sponsorships, or merchandise sales. Additionally, going viral can help creators build a following and establish themselves as a recognizable brand, which can open up new opportunities for partnerships and collaborations.
However, there are also downsides to going viral. For one thing, viral content is often short-lived, with people moving on to the next big thing quickly. Creators who focus solely on going viral risk becoming one-hit wonders, without the ability to sustain their success over time. Additionally, viral content can sometimes be seen as gimmicky or lacking in substance, which can harm a creator’s reputation and credibility.
The Pros and Cons of Maintaining Quality
Maintaining quality, on the other hand, can help creators establish a lasting reputation for excellence in their field. By consistently producing high-quality content, creators can build a loyal following of fans who appreciate their work and are likely to stick around for the long haul. Quality content can also help creators establish themselves as experts in their field, which can lead to new opportunities for speaking engagements, collaborations, and more.
However, maintaining quality can be challenging. It can take a lot of time, effort, and resources to produce high-quality content, and there is no guarantee that it will go viral or achieve massive success. Additionally, creators who focus too much on maintaining quality risk becoming too niche, catering only to a small group of fans and missing out on opportunities to reach a broader audience.
Striking a Balance
So, what should creators focus on: going viral or maintaining quality? The answer is that there is no one-size-fits-all approach. Instead, creators should strive to strike a balance between the two. Here are some tips on how to do that:
- Stay true to your vision:
Whether you’re trying to go viral or maintain quality, it’s essential to stay true to your vision as a creator. Don’t compromise on the things that matter most to you, and don’t be swayed by the latest trends or fads.
- Experiment and take risks:
Trying new things can help you strike a balance between going viral and maintaining quality. Experiment with different formats, topics, and styles, and don’t be afraid to take risks.
- Engage with your audience:
Engaging with your audience can help you understand what they want from your content. Take feedback seriously and use it to inform your creative decisions.
- Don’t sacrifice quality for quantity:
Consistency is important, but not at the expense of quality. It’s better to produce less content that is of a high standard than a lot of content that is mediocre.
- Focus on what you do best:
Don’t try to be all things to all people. Instead, focus on what you do best and what sets you apart from other creators in your field.
Wrap up
In summary, a video often goes viral when it receives five million or more views in a few days. One of the best things you can do as a video marketer and maker is to have your video content go viral. And it’s among the best ways to build brand recognition for your company or draw in new clients and customers. You’ll quickly see improved marketing results if you produce video content with the intention of becoming viral.
Now that you know the secrets to a successful video content marketing, it is vital for you to plan out a business strategy to align with it.
There are a multiple things that a creator needs to take care of while running a business. Some of them include:
- Communication with the clients
- Ananlysing the leads and communicating with the converted leads
- Collect payments and sending out reminders
- Organising client details in one single place
Et cetera.
While some creators choose to hire multiple external services that can take care of these tasks individually, Exly gives creators the option to take care of all of them with the help of just a few clicks.
How Can Exly Help You With Your Content Creation Journey?
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Exlypreneur Paras Arora, who teaches courses related to financial resources and trading, used a variety of tools like Advanced Lead Capturing Funnel, Audience Segmentation, Seamless Integrations, Analytics, Performance Marketing, Tracking, etc. through a single dashboard for his business.
Paras organised the entire workflow, from marketing his courses to taking payments, in one place by automating it with Exly.
High-intent leads were converted by Paras’ performance marketing commercials, which were specifically made for him. This Exly service, according to Paras, is his current favourite, and it also had a fantastic Return-On-Advertising-Spend (ROAS).
Paras got complete control of his business and had easy access to all the data he needed thanks to an intuitive dashboard from Exly. With the business automation software, he was able to forecast growth, enhance his online courses, and handle his marketing campaigns.
