Let’s be real. Some people just get the internet. They create, connect, and influence like pros. The top Instagram influencers in India are more than just content creators; they’re digital powerhouses shaping how we think, buy, laugh, and live online.
From transforming trends to starting movements, influencers are rewriting the rules of digital engagement. Whether you’re into fashion, fitness, food, tech, or travel, there’s someone out there who speaks your language and does it with style, authenticity, and massive reach.
In 2024, the influencer marketing industry in India was valued at approximately ₹55 billion. The market is projected to grow at a Compound Annual Growth Rate (CAGR) of 25% through 2026, with its value expected to surpass ₹ 107 billion by 2027.
In this article, we spotlight the top Instagram influencers in India who entertain millions while inspiring change, driving conversations, and setting the bar for what it means to be influential in the digital age.
Who Are Social Media Influencers?
Social media influencers are individuals who have built a loyal following by consistently sharing content that resonates with their audience, whether it’s informative, entertaining, or inspiring.
These digital creators are considered thought leaders in their niches, and they connect with their followers through photos, videos, stories, live sessions, and more across platforms like Instagram, YouTube, LinkedIn, Twitter, and Facebook.
What sets them apart is their ability to influence opinions, spark conversations, and even drive purchasing decisions. Their relatable personas and consistent engagement build deep trust, making their endorsements incredibly persuasive and impactful for brands.
Now that we know what makes a social media influencer, let’s meet the top instagram influencers in India who are redefining influence with every post.
Also Read: All You Need To Know About Social Selling
Top 10 Instagram Influencers in India to Follow
India’s influencer scene is as diverse as the country itself, from fashion and fitness to comedy and education. These 10 influencers have carved out loyal audiences and continue to shape trends across platforms in 2025:
1. Bhuvan Bam
| Platform | Followers |
| 20.5 million | |
| YouTube | 26.6 million |
| X | 3.9 million |
Niche: Comedy, Music, Entertainment
One of the top Instagram influencers in India, Bhuvan Bam is a household name. He is one of the country’s pioneers of YouTube content creation. He skyrocketed to fame with his wildly popular channel BB Ki Vines, where he showcases his talent for playing multiple characters with quirky humor and relatable storytelling.
But Bhuvan is more than just a comic genius. He’s also a gifted singer and songwriter, with original music that regularly trends across platforms. He has also starred in web series like Dhindora and Taaza Khabar. Known for his wit, creativity, and versatility, Bhuvan has played a key role in shaping India’s digital entertainment, inspiring a generation of aspiring creators.
2. Kusha Kapila
| Platform | Followers |
| 4.2 million | |
| YouTube | 1.44 million |
| X | 36.5K |
Niche: Comedy, Fashion, Entertainment
Kusha Kapila is celebrated for her sharp wit, relatable humor, and distinctive characters like the iconic “Billi Maasi.” Starting her journey as a fashion editor at iDiva, she transitioned into content creation, capturing audiences with her satirical takes on everyday life.
Her portrayal of South Delhi stereotypes and comedic sketches have made her a household name among millennials and Gen Z. Beyond social media, Kusha has showcased her versatility by venturing into acting. She has appeared in web series such as Masaba Masaba and Minus One: New Chapter, and films like Thank You for Coming, which premiered at the 2023 Toronto International Film Festival.
3. Dolly Singh
| Platform | Followers |
| 1.5 million | |
| YouTube | 783K |
Niche: Comedy, Fashion, Lifestyle
Dolly Singh is a trailblazing content creator who has carved a niche with her witty humor and relatable characters. She began her journey with the blog Spill the Sass, focusing on affordable fashion, and later gained prominence at iDiva with her portrayal of the quintessential South Delhi girl.
Her iconic character “Raju ki Mummy” resonates with audiences for its comedic take on everyday situations. Beyond digital content, Dolly has showcased her versatility by venturing into acting. She has appeared in web series such as Modern Love Mumbai and Bhaag Beanie Bhaag, earning acclaim for her performances.
4. Kritika Khurana
| Platform | Followers |
| 1.8 million | |
| YouTube | 859K |
| X | 6,189 |
Niche: Fashion, Lifestyle, Travel
Kritika Khurana, widely recognized as ThatBohoGirl, is a prominent figure in India’s fashion and lifestyle blogging scene. She began her journey with a blog focusing on affordable fashion and quickly transitioned into a full-fledged influencer, captivating audiences with her bohemian-inspired style and relatable content.
Her Instagram feed combines fashion lookbooks, travel diaries, and personal anecdotes, resonating with a vast audience. Beyond her digital presence, Kritika has collaborated with several renowned brands, showcasing her versatility and influence in the fashion industry.
5. Gaurav Taneja
| Platform | Followers |
| 3.5 million | |
| YouTube | 9.27 million |
| X | 890.7K |
Niche: Lifestyle, Fitness, Aviation, Family Vlogging
Popularly known as Flying Beast, Gaurav Taneja is another one of top Instagram influencers in India. He is a multifaceted personality who seamlessly blends his passions for aviation, fitness, and content creation. An IIT Kharagpur alumnus with a degree in Civil Engineering, Gaurav transitioned from a successful career as a commercial pilot to become one of India’s most beloved YouTubers.
His YouTube channel offers a captivating glimpse into his daily life, featuring travel vlogs, fitness routines, and heartwarming family moments. In addition to his digital ventures, Gaurav co-founded Beastlife, a fitness brand that garnered significant attention, including a notable appearance on Shark Tank India Season 4.
6. Komal Pandey
| Platform | Followers |
| 1.9 million | |
| YouTube | 1.35 million |
| X | 1,657 |
Niche: Fashion, Lifestyle, Beauty
Komal Pandey has redefined narrative style in India. Beginning her journey with the blog The College Couture, she later worked with PopXo and Harper’s Bazaar Bride before embracing full-time content creation in 2018.
Known for her experimental looks and high-quality videos, Komal’s content showcases a blend of traditional and contemporary fashion, resonating with a diverse audience. Her influence extends beyond social media; she walked the ramp at Paris Fashion Week and has collaborated with brands like Swarovski, Lakme, Nivea, and Coca-Cola.
7. Ranveer Allahbadia
| Platform | Followers |
| 4.4 million | |
| YouTube | 10.4 million |
| X | 608.8K |
Niche: Self-Improvement, Entrepreneurship, Fitness, Podcasting
Going down the list of top Instagram influencers in India, Ranveer Allahbadia comes next. Popularly known as BeerBiceps, Ranveer is a digital creator who has significantly influenced India’s online content arena. Starting his journey in 2015 with fitness and lifestyle videos, Ranveer expanded his content to encompass personal development, entrepreneurship, and spirituality.
His flagship podcast, The Ranveer Show, stands out as one of India’s most-watched and loved podcasts, featuring in-depth conversations with a diverse range of guests. Beyond content creation, Ranveer co-founded Monk Entertainment, a talent management and content creation agency, and BeerBiceps SkillHouse, an ed-tech platform aimed at nurturing upcoming creators.
8. Jannat Zubair Rahmani
| Platform | Followers |
| 49.7 million | |
| YouTube | 6.41 million |
| X | 98.4K |
Niche: Entertainment, Fashion, Lifestyle
Jannat Zubair Rahmani is a powerhouse in India’s entertainment and influencer space, with a career that spans both television and digital media. Starting out as a child actor in popular TV shows like Phulwa and Tu Aashiqui, Jannat’s transition to social media stardom was seamless.
Her engaging content, ranging from fashion lookbooks and beauty routines to fun vlogs, has garnered her a massive following, making her one of the most influential young creators in India. Her charm, relatable personality, and impeccable style have landed her collaborations with top fashion and beauty brands, while her acting background continues to keep her in the spotlight across various entertainment platforms.
9. Prajakta Koli
| Platform | Followers |
| 8.8 million | |
| YouTube | 7.29 million |
| X | 397.4K |
Niche: Comedy, Lifestyle, Acting
Prajakta Koli, widely recognized by her online alias MostlySane, is a creator who seamlessly blends humor with heartfelt storytelling. Launching her YouTube channel in 2015, she quickly gained popularity with her relatable sketches and series like “Real Talk Tuesday” and “Swag Wali Wednesday.
She starred in Netflix’s romantic drama series Mismatched and appeared in the Bollywood film Jugjugg Jeeyo (2022). Her versatility extends to music, with singles like “Shameless” and “No Offence” showcasing her vocal talents.
10. Ashish Chanchlani
| Platform | Followers |
| 17.3 million | |
| YouTube | 30.7 million |
| X | 2.5 million |
Niche: Comedy, Entertainment, Relatable Skits
Lastly, in the list of top Instagram influencers in India, Ashish Chanchlani shines because of his most beloved digital comedians. He is renowned for his hilarious sketches and relatable content. Born on December 8, 1993, in Ulhasnagar, Maharashtra, Ashish initially pursued a degree in Civil Engineering before following his passion for acting and comedy.
He launched his YouTube channel, Ashish Chanchlani Vines, in 2014, which quickly gained popularity for its comedic takes on everyday situations. Ashish’s content often features exaggerated characters and scenarios that resonate with a wide audience, making him a household name in the Indian digital entertainment space.
These ten trailblazers exemplify how passion and creativity can turn everyday content into cultural touchpoints, but what exactly makes their content resonate so deeply? Let’s take a closer look at the strategies behind their success.
Also Read: 7 Strategies To Get 11x Traffic To Website From Socials
5 Successful Content Strategies
India’s top influencers don’t rise to fame by accident; they follow intentional strategies that keep their content engaging, relevant, and authentic. Here are five core content strategies that fuel their success:
1. Know Your Audience
Understanding your target audience is the cornerstone of any successful content strategy. Create buyer personas to segment your audience and tailor your content to meet their specific needs, preferences, and behaviors.
Use analytics tools to gather data about audience demographics, engagement patterns, and content preferences.
2. Consistency is Key
Posting regularly is essential for building and maintaining an audience. Whether it’s on social media, YouTube, blogs, or email newsletters, consistency ensures that your audience remains engaged and expects content from you.
Use content calendars to plan posts in advance, making it easier to maintain consistency without feeling overwhelmed.
3. Create High-Quality, Valuable Content
Content that educates, entertains, or solves a problem for your audience tends to resonate the most. Aim for content that provides real value, be it through in-depth blog posts, actionable tips, or entertaining social media videos.
Focus on quality over quantity. Your audience will appreciate thoughtful, well-researched, and high-quality content more than rushed posts.
4. Use Visual Content
Humans are visual creatures, and people engage more with images, videos, infographics, and other visual content. Videos are especially powerful, as they tend to drive more engagement on platforms like Instagram, YouTube, and Facebook.
Incorporate videos, GIFs, and images in your content to make it more engaging and shareable.
5. Incorporate SEO Best Practices
Optimizing your content for search engines (SEO) helps it rank higher on Google and other search engines, driving organic traffic. Research high-traffic keywords, use them naturally in your titles, headings, and throughout your content.
Tools like Ahrefs, SEMrush, and Google Keyword Planner can help you identify keywords that are relevant to your niche.
Build, Launch, and Grow with Exly — Your All-in-One Creator Platform
If India’s top influencers inspire you and want to turn your content into a thriving business, Exly is built for you. It’s a powerful, all-in-one platform trusted by creators, coaches, and influencers to monetize their audience and grow sustainably.
Here’s what you can do with Exly:
- Launch online courses or workshops directly from your page
- Sell digital products like ebooks, templates, or presets
- Host 1:1 sessions and live events with automated scheduling and reminders
- Create your own branded website, no coding needed
- Automate payments and communication via WhatsApp and email
- Track sales and engagement with built-in analytics and CRM
- Manage affiliates and referrals to boost your reach
Thousands of Indian influencers use Exly to turn their passion into a full-time business.
Ready to do the same? Start your creator journey with Exly today.
Conclusion
India’s top Instagram influencers are more than content creators; they’re storytellers, entrepreneurs, and community builders who’ve turned their passions into thriving digital businesses. Whether it’s through relatable comedy, expert insights, or inspiring journeys, they’ve mastered how to connect, engage, and grow.
If you’re ready to follow in their footsteps, you need more than just good content; you need the right tools to turn your influence into income. That’s where Exly comes in. Exly is a complete business platform for creators, coaches, and educators.
You can build a branded website, sell courses and digital products, host paid workshops or webinars, offer 1:1 coaching, manage your clients with CRM tools, automate payments and follow-ups, and grow your business with built-in marketing features, all without needing a tech team.
Start your creator business with Exly and take complete control of your brand, offerings, and growth.
